Pharmafile Logo

Live from Singapore: Full speed ahead – Unlock the full potential of your brand tracking

Thursday 28th June 16:00 SGT/ 16:00 CST / 17:00 JST


You know that you need to conduct regular research to track the performance of your brand. But is your brand tracking delivering the insights your stakeholders need?

Register now: https://bit.ly/2skRJf3

In this webinar, our experts Pei Li Teh and Nicole Bender Moreira will utilise knowledge and experience garnered from more than 30 years of conducting global tracking studies. They reveal how you can unlock the full potential of your brand tracking programmes.

Key areas discussed in this webinar are:

Setting up a new tracker
Make sure you get off to the right start. We show you how to translate your business needs and KPIs into a research tool which asks the right people the right questions in the right way.

Refreshing an existing tracker
Over time research can become stale. If your market environment changes, the research design may no longer be appropriate to your information needs. We reveal the signs that a tracker needs refreshing and outline the steps to take to keep it up-to-date and relevant.

Maximising the value
You need meaningful insights and actionable recommendations, sometimes very quickly as new situations arise. We explore the ways in which you can unlock their potential, such as by maximising respondent engagement, adding bolt-on qualitative questions and creating visualised outputs for stakeholders.

Question and answer session
Following the presentation there is a Q&A. 

Register now: https://bit.ly/2skRJf3

This content was provided by Research Partnership

Company Details

 Latest Content from  Research Partnership 

Webinar: Uncovering hidden insights into patient compliance

Pharma companies are increasingly looking for ways to provide “beyond the pill" services to support patients with the management of their disease. Adherence tools and programs encourage patients to stay compliant with their treatment...

Webinar: The patient journey: Time to look beyond the physician?

Treatment initiation is a key focus for many pharma companies as part of their strategy to increase script writing and drive greater revenues.

Webinar: Ensuring an actionable segmentation

One of the most consistent issues researchers face with segmentation is ensuring that it is actionable.

Webcast: Leveraging the ASEAN opportunities

Exploring the opportunities for pharma in the ASEAN region and factors to consider when conducting healthcare market research.

Webcast: Biosimilars: Friend or Foe to Healthcare?

Understanding the opportunities for biosimilars and the threats to innovator biologics

Webinar: Understanding the patient journey in China

The Chinese healthcare market is experiencing a period of great change. Utilising local knowledge and detailed case studies, this webinar examines the likely impact on the patient journey and considers...

Webinar: Capturing “in-the-moment” patient and physician insights

Utilising the benefits of mobile technology

Webinar: Observational Research

Presenting a window on the world of your customer

Webinar: The Brazil Conundrum

Conducting research in one of the world's largest pharma markets

Webinar: Demand calibration: What’s inside the black box?

The process of demand calibration of preference share (down-weighting) is often a proprietary "black box" technique, which can mean that the client is unsure how the calibrated figure has been...