Pharmafile Logo

Live webinar: Optimise your digital assets with UX research

October 11, 2018 | Digital, UX, healthcare market, research, webinar 

Thursday 25th October 2018 11:00 EDT / 16:00 BST / 17:00 CEST

The healthcare industry is increasingly using digital channels to deliver information and services to its customers. But for these to be communicated effectively, in a way that increases brand loyalty, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience.

Conducting UX research can help ensure the products or services being delivered through various digital touch points are designed in way that brings real value to the consumer and results in a positive brand experience.

Register now for our next live webinar in which UX experts Liza Pliss, Lydia Gau and Paula Coyle explain the importance of conducting user experience research and show you how to execute a successful research programme.

The webinar will last for 25 minutes including a 5 minute Q&A session. Key areas to be discussed are:

* The 3 phases of digital resource development 
* The type of Market Research that is most appropriate at each phase of development 
* The 5 mistakes you can avoid with UX research
* Real examples of our clients’ challenges and questions, relative to their digital tools, and approaches we took to address them

Who should attend?
Anyone involved in market research, pharma marketing, market planning or commercial operations.

Register now: https://bit.ly/2ycYxy6

This content was provided by Research Partnership

Company Details

 Latest Content from  Research Partnership 

Quantitative specialist joins Research Partnership, London

Global healthcare market research consultancy Research Partnership has appointed Roy Rogers as a Quantitative Director in their UK offices in London

Webcast

Amplifying the patient voice: How to conduct patient research sensitively to uncover emotional insights

Webcast

The power of a good story: Turn your insights into effective storytelling with data visualisation

Article

How will COVID-19 affect uptake of vaccinations against other diseases?

Podcast

Living With Chronic Illness (Series one)

Webcast

China: How pharma can maximize success in this rapidly changing emerging market

Article

Inhale, Exhale: The struggle of living with Severe Asthma and Severe Eosinophilic Asthma

Infographic

Migraine market snapshot

Webcast

Monitoring the impact of COVID-19 on the market access landscape

Live webinar from Singapore

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19