Pharmafile Logo

The challenges of conducting effective pharmaceutical market research in emerging markets

June 3, 2016 | emerging markets 

Published in Quirk’s Marketing Research Review, April 2016, By Marc Yates, Director of Emerging Markets

As traditional western markets mature and there are a limited number of new products in the pipeline offering blockbuster revenues, emerging markets present an exciting opportunity for growth for the pharmaceutical industry. In the April edition of Quirks Marketing Research Review, Research Partnership’s Marc Yates provided a three-step guide to undertaking health care or pharma marketing research in non-Western markets.

http://www.researchpartnership.com/news/2016/05/article-best-practices-in-em/

This content was provided by Research Partnership

Company Details

 Latest Content from  Research Partnership 

Understanding the chronic disease patient journey in emerging markets

In this paper, we will explore the chronic disease patient journey in emerging markets and provide you with the insights you require to identify the key inflection points in these...

Infographic: Keeping tracking on track

Our best practice approach to tracking studies.

Telehealth Research

The remote exchange of data between patients and their clinician

Case Study: Understanding the patient journey and addiction treatment pathways

Our client had previously conducted some research and knew that a large proportion of target patients also had addiction issues. They wanted to know more about addiction treatment pathways and...

Research Partnership has published a new Living with Chronic Pain market report for 2016

Chronic pain is defined as pain lasting longer than 6 months and affects 100 million Americans. Living with Chronic Pain is a quantitative study conducted online amongst 390 US patients...

Nutraceuticals: Rich in Potential

Published in eyeforpharma October 2016 by Marc Yates

Case Study: Qualitative research with payers in low and middle income countries

Our client wanted to understand in detail the usage decision drivers, triggers and processes for a high-cost innovative Acute Heart Failure (AHF) drug used in the acute emergency setting in...

Case study: Leveraging Market Research Data to Inform Healthcare Providers and the Community

Our client wanted to understand why uptake of HPV vaccination in the Asia-Pacific region was limited.  In order to help increase uptake, they wanted to publish the market research findings...

Towards a culture of evaluation and evidence-based decision making in global health

Reflections on THET Conference 2016: Evidence, Effectiveness & Impact