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- PMLiVE

Understanding the Chronic Disease Patient Journey in Emerging Markets

November 23, 2016 | chronic diseases, emerging markets 

The benefits of understanding the patient journey are well documented in mature markets. But in emerging markets the patient journey is less understood. We recently presented a webinar hosted by Pharmaceutical Executive where we addressed the changing emerging market healthcare environment and explored the challenges and differences in the patient journey. In this article I wanted to share some of these learnings.

http://www.researchpartnership.com/news/2016/08/article-understanding-the-chronic-disease-patient-jo…

This content was provided by Research Partnership

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