Pharmafile Logo

Video: Storytelling in healthcare market research

June 3, 2016 | storytelling 


Within the pharmaceutical industry, there is an increasing need for market research teams to share the insights with their key internal stakeholders, from marketing and brand managers to sales reps and senior management. These audiences don’t have the time to review long PowerPoint presentations created by the market research agency. They demand short, engaging outputs which tell the insight story. In this video Marketing Director Julie Denny explores how the art of storytelling can be applied to healthcare market research and lists some of the  data visualisation tools which Research Partnership employs to present the story which clients can share with their key stakeholders. 

http://www.researchpartnership.com/news/2016/04/video-storytelling-in-healthcare-market-research/

This content was provided by Research Partnership

Company Details

 Latest Content from  Research Partnership 

Webcast:

UX beyond the website: Insights for the age of omnichannel

News:

MedTech Qualitative Specialist joins Research Partnership

Guide

How to embrace behavioural science principles in healthcare MR

Article

A glimmer of hope for Alzheimer’s patients, but at what cost?

Video

Virtual Conference Live

Report

Digital Health Tools - Physician Trends

Webcast

Oncology landscape: How innovative market research methods can navigate you to success

Article:

The disparity of patient experiences with Crohn’s Disease in Europe and Japan

Research Partnership’s MedTech Division appoints two Directors

Chris Carles has joined as a Director in our Philadelphia office and Andrew Way as a Research Director in our UK office.

Webcast: Influencing HCP behaviours – Is now the perfect opportunity?

Putting behavioural science at the forefront of market research