Pharmafile Logo

Webinar: Demand assessment – Reflecting real world choices

October 9, 2015 | Demand assessment, methodology 

How study design which reflects doctors’ real world choices can optimise results.

There is no “one size fits all” approach to conducting demand assessments.

The best studies utilise a methodology which is appropriate to the product in development, the market in which it will launch, and which gives the respondent the most realistic experience. 

In this webinar quantitative experts Duncan Munro and Will Tolley demonstrate, utilising knowledge and experience garnered from Research Partnership’s 18 years of conducting global quantitative research studies for pharma, how study design which reflects doctors’ real world choices can optimise results. 

Effective methodology
We discuss how to select the most appropriate approach in order to ensure an effective demand assessment methodology is achieved

Framing the question
We examine how best to frame a question in order to gain maximum insight and to make the task more realistic for respondents

Case study examples
Using real life case study examples, we demonstrate a number of key challenges and explore the ways in which researchers can overcome these issues in order to better reflect real world choices

Answer your demand assessment questions

To view the webinar please visit: 
http://www.researchpartnership.com/news/2015/09/webinar-demand-assessment-reflecting-real-world-choices/

This content was provided by Research Partnership

Company Details

 Latest Content from  Research Partnership 

Cool heads in a crisis?

Understanding the role pharmaceutical companies can play in fighting today’s global health pandemics

Biosimilars: Bringing patients into the conversation

Published in eyeforpharma January 2017 by Mariel Metcalfe

Access and elimination: the future of DAAs in hepatitis C

Published in Pharmaphorum January 2017

EphMRA One Day Meeting

We are delighted to be attending and presenting a paper at the EphMRA one day meeting on Tuesday 21st February, in London

Video: Segmentation research

Why would a pharma company want to carry out a segmentation study? What are some of the challenges? Head of Business Analytics Tom Nolte and Associate Director Dr Marianne Jaeger...

Pharmaceutical Market Research Conference 2017

We are delighted to be exhibiting and presenting a paper at the Pharmaceutical Market Research Conference 1-2 February in Parsippany, NJ.

Shifting perceptions of the use of probiotics in IBS Management

Our client was planning to launch an over-the-counter (OTC) probiotics product for the purposes of improving IBS management and wanted to understand current perceptions, practices and usage amoungst a range...

Nutraceuticals in India: A Challenging Opportunity

Published in eyeforpharma December 2016 by Marc Yates

Research Partnership makes annual donation to Forever Projects

Research Partnership has made a seasonal donation of US$5,000 to our chosen charity, Forever Projects

A Bitter Pill?

The ideal route of admin isn’t clear cut in the global marketplace