Pharmafile Logo

Webinar: Ensuring an actionable segmentation

March 31, 2015 |  

One of the most consistent issues researchers face with segmentation is ensuring that it is actionable.

One of the most consistent issues researchers face with segmentation is ensuring that it is actionable. Even the best constructed and well observed segmentation solution will fall down if people within your company don’t adopt it, and the most detailed and comprehensive (and expensive) segmentation is of no use if it isn’t implemented.

In this webinar, quantitative experts Duncan Munro and Jennifer Redfearn, utilise knowledge and experience garnered from more than 15 years of conducting global segmentations for pharma, to explore the following key segmentation challenges:

  • Conducting global segmentations
    The benefits and potential pitfalls of conducting global segmentation research
  • Encouraging internal buy-in
    Examining the best techniques to ensure that a segmentation is adopted by key internal stakeholders.
  • Ensuring sales force execution
    Identifying the key challenges that prevent successful execution and explore the ways in which researchers can overcome these issues and ensure an actionable segmentation   
  • Answer your segmentation questions

To view this webinar please visit http://bit.ly/1C4QKwL

This content was provided by Research Partnership

Company Details

 Latest Content from  Research Partnership 

Forever Angels founder is awarded an MBE

We are delighted to announce that Forever Angels founder Amy Hathaway has been awarded an MBE in this year’s Queen’s Birthday Honours list for providing interim and community care to...

Research Partnership’s Singapore team relocates to new office

We are delighted to announce that our Asia-Pacific team in Singapore has relocated to new premises.

Nutrition Market in Brazil: Growth Against the Odds

Published in eyeforpharma June 2017 by Marc Yates

Research Partnership launches new patient Living with Ulcerative Colitis (UC) US report

Living with Ulcerative Colitis (UC) is a study conducted amongst 100 adult UC patients in the US. The study employs a mixed quantitative/qualitative methodology and will be available to purchase...

Research Partnership is celebrating 20 years in business

Watch our short video to see how we have grown. Please note the video comes with some fun, themed music. https://www.researchpartnership.com/news/2017/06/research-partnership-is-celebrating-20-years-in-bus...

Therapy Watch expands oncology and IBD portfolios

This month Therapy Watch expands its portfolio with the launch of several new trackers across numerous therapy areas including the launch of a new Chronic Myelogenous Leukaemia (CML) study in...

Research Partnership announces several new appointments

Research Partnership is delighted to welcome Anne Cunningham and Morten Andersen and announce that Sue Rees has joined our specialist Emerging Markets team.

PMRC San Francisco 2017

We are delighted to be presenting a paper and exhibiting at the Pharmaceutical Market Research Conference 13-14 June in Bay Area close to our new office in San Francisco.Representing Research...

EphMRA Annual Conference 2017

Visit us on stand number 14

Richard Head nominated for EphMRA Award

We are delighted to announce that Research Partnership’s Director Richard Head has been nominated for The EphMRA President’s Award for Contribution to Pharmaceutical Market Research.According to EphMRA, Richard has been...