Four wins coveted position on government roster £500m government campaign roster partners announced
November 12, 2021 |
28 September 2021: Four Communications has been successful in gaining a coveted position on the main integrated UK government roster for the next four years – achieving the ability to compete in two lots: integrated marketing & communications work and media strategy & planning.
The new £490m campaign solutions framework is the recommended route for the public sector to procure end-to-end campaign solutions, which includes everything from media strategy and planning to handling ‘major or strategically important events’ and replaces the £350m campaign solutions framework, which launched at the end of 2016.
Group managing director, Einir Williams, said:
“Four has always had a strong heritage in delivering major public sector campaigns – changing behaviour and shifting attitudes to create positive impacts in society, so it is gratifying to know that our breadth and depth of expertise and passion has been recognised.”
Our work on significant national and regional campaigns for the Department of Business, Energy & Industrial Strategy, the Department for Education and the Home Office has not only been an opportunity to showcase our integrated capabilities but has also enabled us to make a real difference to key groups in society. We are honoured to be one of two agencies to sit on both rosters and are the only independent agency to do so.”
This significant roster award means that Four will now be able to compete for work from public sector bodies like the NHS and government departments.
Chief executive, PACE, Paul Dalton-Borge added:
“We are only too aware of the importance and efficacy of a great campaign. Building a strong narrative and a navigable path to achieve focused and excellent outcomes is always the name of the game and this is something that our teams at Four deliver every single day.
We are very excited to be working with the government roster again and look forward to producing more effective and memorable campaigns that help to build the hopes, dreams, knowledge and activity of diverse groups in society. We will continue to focus on innovation, insights, talent, social value and sector expertise, which will form key pillars in our approach to delivering for the framework.”
Ends
About Four
Four is one of the leading independent integrated marketing & communications agencies in the UK and MENA. It offers a truly integrated approach based on a philosophy called the power of together with services spanning advertising, digital, social, media planning & buying, marketing, PR, public affairs, events, insights & planning and sponsorship. Four has seven core business units: corporate & financial, health, lifestyle, PACE (performance, activation, creative, engagement), property, social purpose and MENA. The company employs more than 320 staff and has offices in London, Abu Dhabi, Dubai, Riyadh, Cardiff and Aberystwyth.
For further information please email groupmarketing@fourcommunications.com
This content was provided by Four Health
Company Details
Latest Content from Four Health
Four Health in the Top 10!!
Creative Healthcare Agencies
Four Health Wins at the PM Society Digital Awards
A very successful evening at the PM Society Digital Awards last night for the Four Health team! We brought home three Golds, one Silver and one Bronze making us the...
The benefits of uniting in a divergent environment
Thoughts from Emma Statham, chief executive, Four Health
Programmatic methodology and why you should be using it
What is it? How does it work? Why is everyone talking about it? By Richard Webb - Associate Director
What is blockchain and why should i care – Richard Springham
Four Health - Emerging Technologies The power of blockchain lies in the fact it can prove that a unique event occurred at a certain time with out the need to...
VR/AR – Dr Tim Ringrose
Four Health - Emerging Technologies Immersive content prescribed by doctors/HCPs to enable patients to understand:heir condition the reason for their medication how they can manage their health most effectively.
Life Sciences 4.0 – Antony Rawlins
Four Health - Emerging Technologies When the human body is the biggest data platform, who will capture value? Progressions 2018 Life Sciences 4.0 - Securing value through data-driven platforms.
The AI revolution – Ben Greenberg
Four Health - Emerging Technologies Artificial intelligence - Programmes with the ability to learn and reason like humans. Machine Learning - Algorithms with the ability to learn without being explicitly...