Viseven Group is happy to share its latest business venture - a partnership with NEXT. The two companies join forces to positively impact the future of the pharmaceutical industry and help healthcare providers focus their strategy on patients. Viseven
While personalized omnichannel communication is becoming the only truly acceptable option in brand communications, Life Sciences are deeply affected by the change. Compared to retail, the amounts of information to deliver alongside the key message are predictably greater for a pharmaceutical product. Even without taking into consideration the “new” channels like social, messengers, etc. that are explored by pharmaceutical marketers, the amounts of content to be produced are growing. To cope with the challenge, pharmaceutical companies are looking to optimize content production and management. Several approaches are used, from establishing centralized Content Factories (hubs) to completely rethinking content as such. Modular Content (and its derivative, Smart Content) are the most promising strategy. What can already be said about it? Viseven
Viseven Group, an international end-to-end omnichannel solutions provider working for the pharmaceutical industry, is happy to announce its newly acquired status as a Salesforce Consulting Partner. The integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with Salesforce allows to elevate the benchmarks even further, bringing genuine value to customers in life sciences. Viseven