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Supercharging Communication: How Modular Content Can Improve Your Connection With Clients

Viseven to host joint webinar with Campana & Schott featuring special guests from Bayer AG

Pharma and life sciences companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its message to the end user, it becomes a number one priority to design a proper communication flow.

So, solving this problem is very much easier said than done. A lack of time during face-to-face meetings, high drop rates of opened emails, and missing deadlines for campaign launch increase time-to-market, and, as a result, the production costs — these issues are just the tip of the iceberg of hurdles that affects the pharma businesses.

This is where a modular approach comes in — a content framework that helps to organize and structure the communication possibilities of your marketing team. It may look rather simple from the first look — the ordinary box of the necessary information.

Viseven is very excited to announce the upcoming webinar with Campana & Schott as well as special guests from Bayer AG. We cannot wait to see you join us for a session dedicated to the modular content approach and its business advantages. The event will take place live on Tuesday, September 6, 2022, at 15:00 CEST. 

Supercharging Communication: How Modular Content Can Improve Your Connection With Clients webinar will focus on the business solutions and ideas that come along with implementing a high-quality modular content development and distribution flow. A modular approach can be applied to a variety of marketing activities, becoming a strong and flexible solution for content development and omnichannel strategies, from email marketing campaigns to Medical, Legal, and Regulatory review. From reducing content development and production costs to creating a stable and smart ecosystem that makes communication with health care representatives easy for both pharma companies and HCP.

We are going to discuss how exactly the modular approach can be implemented and used in an everyday pharma marketing routine; how modular content helps to improve MLR approval rate and increase time-to-market, and many other topics.

The webinar will feature:

Nataliya Andriychuk, CEO at Viseven

René Kräling, Managing Consultant at Campana & Schott

Julian Hecker, Digital & Content Strategy Lead at Bayer AG

Daniel Lorenz, Content & Campaign Operations Manager Radiology at Bayer AG

Do not forget to join us this September to talk about improving communication from both customer and business perspectives.

About Viseven:

Viseven is a Global MarTech Services Provider for Pharma and Life Sciences with more than 10 years of expertise in the industry. The company's solutions, products, and services are actively used by TOP 50 Pharma and Life Sciences companies in more than 30 countries around the globe. With over 150 Veeva-certified specialists and the statuses of Veeva Silver Certified Technology Partner and Veeva DFAP Content Partner, Viseven offers custom solutions for pharmaceutical communications. We enable digital marketing transformation for enterprises of different sizes and different digital maturity levels. Our expertise covers the entire range of relevant aspects, from modular content to customer journey management, aligning tech with strategic goals.

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8th August 2022



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+37 269 80 460

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