COUCH Health

Making health human means that everything we do puts people first.

Pharmaceutical, biotech and life science companies turn to us to help them build strong connections with, and improve outcomes for, the people who matter most: patients.

We do this by improving the recruitment and retention of patients to clinical studies with creative solutions that build better experiences and outcomes for clinical study participants.

We specialise in bringing the human touch to healthcare by:

1. Creating patient engagement materials that are actually read and understood.
2. Generating deep insights that build patient-centric clinical study materials.
3. Developing compelling creative advertising and marketing that improves clinical study recruitment and retention.

Patient recruitment and retention planning

We take the ‘error’ out of human error – so you’re left with smart, insightful, human-focused planning. From patient recruitment and retention strategies to patient engagement campaigns, we’re experts in knowing where and how to engage with real people, on a real level.

Some clinical study patient recruitment and retention planning services we offer:

• Market research
• Social listening
• Patient experience mapping
• Global recruitment planning
• Global retention planning
• Recruitment feasibility

Study and site support

Good design speaks to the whole body. It’s emotional, impactful and engaging. It can tell a story in a glance, transform complicated information into clear and concise content, and persuade people on an emotional level. With our understanding of design, and the complexities of patient recruitment, we can provide expertise that will increase the awareness of your study.​

Some study and site services we offer:

• Clinical study name and logo creation
• Study material writing and design
• Cultural adaptation of study materials
• Study websites
• Print and artwork management
• Investigator & site staff training and meetings

Patient recruitment advertising campaigns

Integral to our mission to improve everyone’s lives, we guide the creation of content that real people can find, understand and use to make informed decisions. That can motivate action, inspire change and give people the confidence that healthcare exists to improve their lives.

Some patient recruitment and site services we offer:

• Online screening
• Digital marketing
• Informed consent videos
• TV ads
• Radio ads
• Print advertising

Patient advocacy, and diversity & inclusion

Developing relationships with patient advocacy groups is vital to the success of any clinical study. If your study needs to reach an established patient group, or a minority population, then you’ve got to engage community leaders, patient advocates, and key opinion leaders throughout the development process. By developing these relationships with your target population your study will be welcomed and trusted. And we’re here to help get you there.

Some of the patient advocacy and diversity & inclusion services we offer:

• Patient advisory boards
• Patient focus groups
• Diversity & inclusion consultation
• Advocacy group support
• Patient reminder tools
• Patient exit interviews

Participant retention strategies and collateral

Many of our team are from a behavioural health background which means we like to think we understand people better than most. Add this to our people-focussed approach, and we’re able to create motivational strategies to ensure participants remain in your study.

This can involve:

• Newsletters
• Recognition items
• Digital support tools
• Patient portals
• Patient experience surveys
• Site engagement support

Want to add a human touch to your next project? Let's talk

• Shire/Takeda
• Pfizer
• Amgen
• Regeneron

COUCH Health supports MS Trust raise awareness with a new campaign that puts everyday life into perspective

Manchester-based patient engagement agency, COUCH Health, in partnership with The Bank of Creativity, has created a new campaign for the Multiple Sclerosis Trust. While many have heard of the condition, awareness of its symptoms and what it means for those living with it, is low. The aim of the new campaign is to raise awareness and uncover the truths about MS.

Patients as Partners Europe 2020 conference report

Patient engagement: Actions speak louder than words

COUCH Health celebrates a trio of new hires including a Global Director

Patient engagement agency, COUCH Health, is building on a year of incredible growth in 2019 in which the company hired six new members of the team across account management and creative disciplines.

COUCH Health, embarks on a 3-year long mission to improve 1 million lives

COUCH Health, the patient engagement agency, launches their new campaign #1mLives in a bid to put the company’s ethos into practice and stay true to their reason for existing.

We need to wrap our heads around this!

There is no shortage of information developed in healthcare communications that’s intended to help health seekers understand their treatment and medication options. Unfortunately, health literacy statistics among patient groups strongly indicate these materials often miss the mark.

Will COVID-19 necessitate a change in thinking around clinical trials?

The global outbreak of coronavirus (COVID-19) and current misinformation infiltrating our consciousness on social media has been a challenge to get our heads around, but it’s undeniable that there’s a public health risk currently proposed by the pandemic. With Italy in lockdown and other countries possibly following suit, will this outbreak impact ongoing clinical studies and those currently enrolling patients?

WHITE PAPER: Recruiting diverse populations in clinical trials

How to ensure your patient recruitment strategy & materials don't discriminate.

WHITE PAPER: The increasing importance of clinical trial marketing advertising in patient recruitment

Learn why advertising is more important than ever in clinical studies

Using human insights to push healthcare communications forward

This blog highlights the value of human perspectives, showing how insights can propel healthcare communications forward to ultimately improve lives

The role of gratitude in clinical trials

In this blog, we discuss the meaning of gratitude, while asking what does it mean to say thank you to your clinical trial participants?