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COUCH Health supports MS Trust raise awareness with a new campaign that puts everyday life into perspective
Manchester-based patient engagement agency, COUCH Health, in partnership with The Bank of Creativity, has created a new campaign for the Multiple Sclerosis Trust. While many have heard of the condition, awareness of its symptoms and what it means for those living with it, is low. The aim of the new campaign is to raise awareness and uncover the truths about MS.
#MSuncovered
The MS Uncovered campaign is all about creating clarity around the condition - something that the Trust felt was desperately needed. A representative from the MS Trust, explains: “130,000 people in the UK are living with Multiple Sclerosis. That’s around 1 in every 500 people. Every week, around 130 new people are diagnosed. And while most people have heard of MS, many don’t realise how it can affect you and what it’s like to live with day to day.”
Multiple Sclerosis is a condition that affects the nerves in the brain and spinal cord. It’s a lifelong condition, usually diagnosed in people in their 20s and 30s, and can cause a wide variety of symptoms, including eyesight problems, fatigue, balance problems, altered sensations and cognitive issues. There’s a wide range of disease modifying therapies, but currently, there’s still no cure.
“The launch video for the MS Uncovered campaign really resonated with me. It powerfully puts things into perspective and makes you grateful for your good health,” said Ash Rishi, Founder of COUCH Health.
“It also opens your eyes to a condition that you feel like you “get”, but actually, when you dig deeper, you realise that you’ve never really understood.”
As COUCH Health’s mission to improve the lives of one million people by 2022 continues, it’s hoped that the MS Uncovered campaign will help those living with the condition experience greater empathy from those around them, and from wider society.
“One way to help those living with any condition, is to get people talking about it,” explains Rishi. “Often, a diagnosis can leave people feeling lonely, misunderstood and frustrated - all things that we hope this new campaign will alleviate.”
Nick Entwistle, Creative Director at the Bank of Creativity, said: “It’s been a pleasure to work on this project with the COUCH Health team and MS Trust. We’ve managed to bring people together to share a very important message and educate people about the symptoms of MS. Juxtaposing trivial everyday things that get on your nerves with something that very seriously gets on the nerves of so many people in the UK, has allowed us to communicate the effects of MS in an impactful way, while highlighting just some of the serious problems people have to face every single day. I’ve been inspired by the way these people deal with MS and, as they say in the film, don’t let it define them.”
Watch the #MSuncovered film here.
To find out more about MS, visit: www.mstrust.org.uk
To learn more about COUCH Health’s 1mLives initiative, visit: www.1m-lives.com
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