INFOSHEET 03: Specialist study and site support for better patient recruitment

Clinical study participants have very specific drivers for joining a study. They need to see that your brand clearly understands their concerns and hopes, and keeps these factors central throughout your interactions with them.

But in order to understand what will engage and best support a patient in their decision making, you need to know how their condition affects them, not just physically but holistically. It’s this understanding that will determine what study and site materials are relevant, as well as their message and creative.

Patient-centric support

To understand potential participants and the way their condition affects them, you need to listen to them and turn their comments into actionable insights. And by asking questions around their day-to-day lives, you can begin to understand the emotional triggers that relate to their condition.

All of these factors are encapsulated in the journey of a patient and need to be at the foundation of all the study and site support materials you create. This will increase the chance that they will join your study.

Patient education materials that are proven to work

Our approach to creating study and site support materials is two-fold. We focus on developing materials that real people can find and understand, motivating them to make informed decisions. At the same time, we create our materials knowing that they need to be impactful, engaging, and persuasive on an emotional level.

With our understanding of design and the complexities of patient recruitment, we can provide expertise that will increase the engagement with your study. And to prove their effectiveness, we put them to the test with patients too.

STUDY AND SITE SERVICES WE OFFER INCLUDE:

• Clinical study name, branding and logo creation
• Study material writing and design
• Cultural adaptation of study materials
• Study websites
• Print and artwork management
• Investigator and staff training and meetings

At COUCH Health, we don’t simply develop a standard selection of study site support materials. We approach every challenge with a view to problem solving, using insight, promoting inclusivity and diversity, and always creating with the patient in mind. If you’d like to hear more about our study and site support services, or would like to discuss how we’d approach solving your challenges, contact us here.