#DemandDiversity: Black history in clinical trials: It's more than just Tuskegee [Infographic]

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#DemandDiversity: Why cultural safety is an important step towards achieving diversity in clinical trials

In our recent Demand Diversity research, a Black American participant said, “I wish people were more educated. Doctors are supposed to treat everyone the same, not have favourites. They need unconscious bias training.”
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How do ethnic minority groups in the U.S. view clinical trials?

This year, we decided to do the same with ethnic minority communities over in the United States (U.S.) too. Ultimately, we wanted to explore attitudes towards clinical trials from these communities, understand the barriers in participation, and determine what factors may influence people’s decisions to take part.
COUCH Health

Three things to consider when using social listening research for patient recruitment

We are looking at how patient research can power your patient recruitment campaign. A look into social listening follows on from this blog perfectly, offering a stronger and more authentic alternative to relying on data trends to guide your activities. So, let’s get started…
COUCH Health

4 ways mobile ethnography studies can elevate your patient insights

How can we achieve more real-life, in-the-moment insights from different groups to understand their thoughts and behaviours? This is where ethnography studies come in.
COUCH Health

#DemandDiversity: We’re calling on the clinical trials industry to include us all

The lack of diversity in clinical trials is something we’ve spoken about time and time again. By now, you might think we sound a bit like a broken record. But, the fact is, many people still aren’t aware of the underrepresentation, especially those who don’t work in the industry. Do you think if the clinical research industry could see the people they were leaving out of clinical trials, and hear how they felt about being underrepresented, it would make a difference?
COUCH Health

Include Us All in Your Clinical Trials

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