Please login to the form below

How to lessen site burden with a targeted patient recruitment strategy

Picture this: you’ve created your patient recruitment strategy and you find more and more patients are undertaking the pre-screening, you probably think – success! But then you find out, getting too many patients to sign up could actually hinder the process.

You try so hard to increase patient enrolment, yet when the numbers start to rise, the outcome could be the opposite of your intention.

Research suggests that clinical trial study sites struggle to keep up with the referrals they get from patient recruitment campaigns, with one-third never being processed. So, while you should continue to work hard to get patients onto clinical trials with creative campaigns, let’s think about the burden on sites. We’re sure there’s plenty of things that we can do to help for this to be a win-win situation.

The current challenge: too many can be as bad as too few

It turns out, while patient recruitment campaigns are great at driving large numbers of potential participants to sites, an overwhelming response can be as bad as having too few patients. Why? Because clinical trial study sites have limited resources to manage the referrals when there’s such a large volume, and this can ultimately delay the clinical trial.

Not only do they have limited capacity to process such a large number of referrals, it can sometimes be like finding a needle in a haystack when trying to find the patients who actually qualify. And as the numbers start to get bigger, potential participants can get missed: the pre-screening process can start to get sloppy and potential participants could lose interest because they’re not receiving quick follow-up calls. Plus, while the sites are processing the referrals from patient recruitment campaigns, they could be missing out on potential participants from their own database too.

The solution: targeted patient recruitment campaigns and better pre-screening

Fear not – this doesn’t mean you have to turn back the clock and dismiss the idea of recruitment campaigns. It’s important to still work on improving patient recruitment; there’s just some extra steps to take to make sure you’re getting the right patients.

It all comes down to having a targeted patient recruitment campaign and better pre-screening.

So, first up, to create a more targeted patient recruitment campaign, you need to know more about the patient population. Learning more about patients’ experiences, and their needs, can help to ensure the ads are relevant to them, and that way it’s clear who the clinical trial is for from the get-go.

Next, as potential participants start to respond to the ads, you need to make sure only highly qualified patients reach the clinical trial site. To do this, a more thorough pre-screening process is needed – like using both a pre-screening questionnaire and a telephone pre-screening. That way, it’s less likely that you’ll be wasting a patient’s time who may not be suitable for the clinical trial, or a site’s time either.

Overall, the process could look a little something like this:

Gain patient insights –> create a targeted recruitment campaign –> conduct pre-qualifying questionnaire –> telephone pre-screening –> refer high-qualifying patients to the clinical trial study site.

So, it all starts with gaining insights to create a targeted recruitment campaign. Need help putting this into action?

This blog was originally published here.

28th October 2020



Company Details

COUCH Health

+44 (0) 330 995 0656

Contact Website

Suite 2.10, Jactin House
24 Hood Street
M4 6WX
United Kingdom

Latest content on this profile

#DemandDiversity: Why cultural safety is an important step towards achieving diversity in clinical trials
In our recent Demand Diversity research, a Black American participant said, “I wish people were more educated. Doctors are supposed to treat everyone the same, not have favourites. They need unconscious bias training.”
COUCH Health
How do ethnic minority groups in the U.S. view clinical trials?
This year, we decided to do the same with ethnic minority communities over in the United States (U.S.) too. Ultimately, we wanted to explore attitudes towards clinical trials from these communities, understand the barriers in participation, and determine what factors may influence people’s decisions to take part.
COUCH Health
Three things to consider when using social listening research for patient recruitment
We are looking at how patient research can power your patient recruitment campaign. A look into social listening follows on from this blog perfectly, offering a stronger and more authentic alternative to relying on data trends to guide your activities. So, let’s get started…
COUCH Health
4 ways mobile ethnography studies can elevate your patient insights
How can we achieve more real-life, in-the-moment insights from different groups to understand their thoughts and behaviours? This is where ethnography studies come in.
COUCH Health
#DemandDiversity: We’re calling on the clinical trials industry to include us all
The lack of diversity in clinical trials is something we’ve spoken about time and time again. By now, you might think we sound a bit like a broken record. But, the fact is, many people still aren’t aware of the underrepresentation, especially those who don’t work in the industry. Do you think if the clinical research industry could see the people they were leaving out of clinical trials, and hear how they felt about being underrepresented, it would make a difference?
COUCH Health
Include Us All in Your Clinical Trials

COUCH Health