Please login to the form below

Whats the difference between patient engagement and patient experience?

We all talk a lot about patient engagement and patient experience. And sometimes, these terms are used interchangeably across the industry. But while they’re both important, they’re not the same. So, let’s quickly clear up once and for all what the difference between patient engagement and patient experience is, so we can make sure that we’re doing the best possible job in both areas…

Patient engagement

Patient engagement involves building the capacity of patients, families, carers and healthcare providers to facilitate and support the active involvement of patients in their own care, in order to enhance safety, quality and people-centredness. In short, patient engagement puts patients back in control of their own health and how it’s managed. Makes sense, right?

In clinical trials, there are loads opportunities to engage with patients:

  • To find unmet needs
  • Study planning and protocol design
  • Supporting a recruitment and retention strategy
  • Feedback on processes

The outcomes of this can be massively beneficial, including better:

Patient experience

Patient experience is more about the outcomes of how we interact with patients. Every interaction they have with healthcare, everything that they feel on their patient journey, and everything that happens to them, all come together to form an overall patient experience. In clinical research, we can try and take control of and improve the patient experience by using insights from patient engagement activities. Examples include adjusting a protocol design to make it more patient-centric or making the design of a clinical study website more patient friendly. Small changes like these can make the patient experience more positive overall.

Whether you’re looking to boost patient engagement or experience, we’re here to make it simple, so get in touch. And to learn more about how to design your study with patients at the core, check out our white paper.

This blog was originally published here:

16th October 2020



Company Details

COUCH Health

+44 (0) 330 995 0656

Contact Website

Suite 2.10, Jactin House
24 Hood Street
M4 6WX
United Kingdom

Latest content on this profile

COUCH Health publishes report to encourage patient engagement in the MedTech sector
Manchester, UK, 27 February 2023 — COUCH Health today announced the publication of a new report “The Power of Patient Engagement in MedTech”.
COUCH Health
#DemandDiversity: Why cultural safety is an important step towards achieving diversity in clinical trials
In our recent Demand Diversity research, a Black American participant said, “I wish people were more educated. Doctors are supposed to treat everyone the same, not have favourites. They need unconscious bias training.”
COUCH Health
How do ethnic minority groups in the U.S. view clinical trials?
This year, we decided to do the same with ethnic minority communities over in the United States (U.S.) too. Ultimately, we wanted to explore attitudes towards clinical trials from these communities, understand the barriers in participation, and determine what factors may influence people’s decisions to take part.
COUCH Health
Three things to consider when using social listening research for patient recruitment
We are looking at how patient research can power your patient recruitment campaign. A look into social listening follows on from this blog perfectly, offering a stronger and more authentic alternative to relying on data trends to guide your activities. So, let’s get started…
COUCH Health
4 ways mobile ethnography studies can elevate your patient insights
How can we achieve more real-life, in-the-moment insights from different groups to understand their thoughts and behaviours? This is where ethnography studies come in.
COUCH Health
#DemandDiversity: We’re calling on the clinical trials industry to include us all
The lack of diversity in clinical trials is something we’ve spoken about time and time again. By now, you might think we sound a bit like a broken record. But, the fact is, many people still aren’t aware of the underrepresentation, especially those who don’t work in the industry. Do you think if the clinical research industry could see the people they were leaving out of clinical trials, and hear how they felt about being underrepresented, it would make a difference?
COUCH Health