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WHITE PAPER 02: Recruiting diverse populations in clinical trials
How to ensure your patient recruitment strategy & materials don't discriminate.
As advocates of quality, inclusive healthcare, we all have a duty to create materials that improve the recruitment process across diverse populations. By having a clear understanding of barriers, beliefs and the limits on access to information, you can create a strategy that addresses and overcomes issues that prevent different populations from participating.
Our white paper – recruiting diverse populations for clinical studies – guides you through important considerations you need to make to help make the process more accommodating for everyone. Plus, we cover how to build trust and ensure you meet ethical standards at all times.
Company Details
COUCH Health
Address:
Suite 2.10, Jactin House
24 Hood Street
Manchester
M4 6WX
United Kingdom
Latest content on this profile
- COUCH Health publishes report to encourage patient engagement in the MedTech sector
- Manchester, UK, 27 February 2023 — COUCH Health today announced the publication of a new report “The Power of Patient Engagement in MedTech”.
COUCH Health
- #DemandDiversity: Why cultural safety is an important step towards achieving diversity in clinical trials
- In our recent Demand Diversity research, a Black American participant said, “I wish people were more educated. Doctors are supposed to treat everyone the same, not have favourites. They need unconscious bias training.”
COUCH Health
- How do ethnic minority groups in the U.S. view clinical trials?
- This year, we decided to do the same with ethnic minority communities over in the United States (U.S.) too. Ultimately, we wanted to explore attitudes towards clinical trials from these communities, understand the barriers in participation, and determine what factors may influence people’s decisions to take part.
COUCH Health
- Three things to consider when using social listening research for patient recruitment
- We are looking at how patient research can power your patient recruitment campaign. A look into social listening follows on from this blog perfectly, offering a stronger and more authentic alternative to relying on data trends to guide your activities. So, let’s get started…
COUCH Health
- 4 ways mobile ethnography studies can elevate your patient insights
- How can we achieve more real-life, in-the-moment insights from different groups to understand their thoughts and behaviours? This is where ethnography studies come in.
COUCH Health
- #DemandDiversity: We’re calling on the clinical trials industry to include us all
- The lack of diversity in clinical trials is something we’ve spoken about time and time again. By now, you might think we sound a bit like a broken record. But, the fact is, many people still aren’t aware of the underrepresentation, especially those who don’t work in the industry. Do you think if the clinical research industry could see the people they were leaving out of clinical trials, and hear how they felt about being underrepresented, it would make a difference?
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