Pharmafile Logo

What are the ingredients for a perfect partnership?

Perfect partnerships can take many forms. Just like avocado and toast or tea and biscuits, all good on their own, but better together.

When you think of perfect partnerships, if you’re anything like Cuttsy+Cuttsy, your mind may jump straight to great food combinations. Avocado and toast, tea and biscuits, eggs and bacon — those things that just seem to ‘work’. Perhaps it’s something to do with the fact that the two halves are completely different but are also uniquely complementary. You can enjoy a biscuit on its own, and what’s better than a nice cup of tea when the mood takes you? They hold up just fine by themselves, but together they are undeniably better.

You can probably tell where we’re going with the food analogy. A perfect partnership is greater than the sum of its parts. Just like any healthy, mutually beneficial relationship, each party brings their own qualities, but the magic comes from shared values, trust, respect, and open communication to name but a few.

This month marks Cuttsy+Cuttsy’s 12th anniversary as an agency. But even after all these years, the company is still built around people and shared values.

“Having worked in both independent and network agencies, we learnt what did and didn’t work and took the very best aspects of these experiences to create an environment where people matter. The people we’ve met, the people we’ve worked with and the people we’ve supported with our clients have made every step of the past 12 years incredibly rewarding” — Caroline Benson, Co-Founder of Cuttsy+Cuttsy

As a healthcare communications agency, Cuttsy+Cuttsy are driven by their mission to improve access to information and understanding across trials, treatments and beyond. Ultimately, their partnerships align with working to improve people’s experience throughout healthcare. Where there’s the same core aims and acknowledgement of the individual skillset each party brings is when the magic happens. A perfect partnership.

So, if you’re looking for an agency that’s your perfect match, just like avocado and toast — let’s talk.

This content was provided by Cuttsy + Cuttsy

Company Details

 Latest Content from  Cuttsy + Cuttsy 

Key barriers to effective patient engagement in pharma, and how to fix them: Making engagement processes more patient friendly

In the first of this blog series, Patient Engagement Lead, Philippa Pristerà looks at making engagement processes more patient friendly

Cuttsy+Cuttsy awarded Gold accreditation by Investors in People

Healthcare communications agency, Cuttsy+Cuttsy, has been awarded ‘We invest in People, Gold’ from Investors in People.

Cuttsy+Cuttsy marks its 10th anniversary with the launch of Cuttsy Cares

Healthcare communications agency, Cuttsy+Cuttsy, has announced the launch of Cuttsy Cares, in celebration of its 10th anniversary.  The agency's charitable programme will deliver up to £10,000 to help improve the quality...

Caroline Benson and Colin Williams to Chair the PM Society from February 2020

For the first time both industry and agencies will be equally represented as the PM Society appoints a joint chair.

Clinical trials, Actually.

This Christmas, we’re thinking of the thousands of clinical trial volunteers across the UK, both patients and healthy participants. We have a lot to thank them for...

A patient view on the ABPI’s patient collaboration sourcebook

Last month, the ABPI released a much-in-demand document: The Working with Patients and Patient Organisations sourcebook.

The Exhibition Hall: Past, Present and Future

As I sit here at another pharma conference, I start to reflect on how they have changed over the years.

Cuttsy+Cuttsy awarded CPD Platinum by the IPA

Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation.

Clinical Trials Materials: Getting the Basics Right

For those unfamiliar with them, clinical trials can be rather bewildering. This presents problems when it comes to recruiting patients — how can we make sure they understand what they...

Cuttsy+Cuttsy named one of the Best Places to Work 2019 by Campaign

11 March 2019—Cuttsy+Cuttsy are honoured and extremely proud to be named one of the 50 Best Places to Work in 2019 by Campaign. The results were announced on 6th March...