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Media Means Business
Creating meaningful media experiences in pharma
Creating meaningful media experiences is now, more than ever, necessary for pharma.
How do we understand healthcare professionals (HCPs) media habits and behaviours? How trusted are brands and media outlets? How do they create engagement and loyalty? How influential are certain media brands in changing perceptions or driving prescription? In other words, what does Meaningful Media look like – media that’s valuable, engaging and effective?
We explore these topics and more in the whitepaper Media Means Business. Combining theory with practice by sharing some of the best pharma digital campaigns, with measurable results.
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20._Media_Means_Business.pdf
PDF File: 2.9 MB
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