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Inspiring researchers to find the impossible with a next generation solution
Though BD is very well known within the immunology and flowcytometry space, there is low awareness that BD is the only brand with a true multiomics offering. BD wanted to change this a big way.
The brief
Though BD is very well known within the immunology and flowcytometry space, there is low awareness that BD is the only brand with a true multiomics offering. BD wanted to change this a big way.
The insight
The BD Rhapsody is a unique machine, offering ground-breaking in-depth analysis, allowing scientific research to look deeper into single cell populations than ever before. With this technology, every researcher has the potential to discover new insights or prove the existence of revolutionary cellular populations that no one has discovered; turning theory and myth into fact.
Our strategy
To deliver the impact that BD wanted, our idea was to show that with the Rhapsody, researchers could literally ‘Find the Impossible’. To do this, we decided to take a well-known figure of mystery, that has never been proven and bring it to life.
Starting with Bigfoot, we worked with top movie SFX teams to produce a series of light-hearted and memorable images that wouldn’t only achieve high recall, but complete brand differentiation. This insightful narrative has given us a disruptive and lasting platform to communicate that with BD MultiOmics, you too could discover the unimaginable. All activity drove traffic to a dedicated BD MultiOmics landing page, where researchers were encourage to hand raise for more information.
Company Details
Create Health
Address:
The Quorum
Sixth Floor
Bond Street South
Bristol
BS1 3AE
United Kingdom
Latest content on this profile
- Healthcare marketing agency Create Health continues to grow
- Eight new recruits, including Business Development Director, Marketing Manager and Medical Writer join Create Health.
Create Health
- Mindset Matters
Create Health
- Lifting the fog to help Clinical Labs navigate IVDR 2022
- In Vitro Diagnostic Regulation (IVDR 2022) was on the horizon: a new regulatory basis for laboratories to adhere to regarding their diagnostic equipment and tests. BD wanted to let their customers and prospects know that they were by their side to help them navigate these changes – plus showcase their devices planned for IVDR-compliance.
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- Empowering adolescents to manage emotional and mental health issues
- 1 in 10 UK children suffer with a mental health issue and alarmingly as many as 70% of these don’t receive the proper support they need. That’s why The Anna Freud Centre wanted to develop an app that enabled these sufferers to better manage and cope with their condition.
Create Health
- Reframing rare to increase earlier diagnosis of Gaucher Disease
- Sanofi Genzyme wanted to reach haematologists; the specialist physicians most likely to encounter patients with Gaucher Disease prior to diagnosis. The problem? Gaucher Disease is considered very rare and its symptoms often misdiagnosed.
Create Health
- Proving the power of a positive mindset to help fix all ills
- There’s a huge amount of fear around health conditions and disease – in fact according to Harvard Medical School, health anxiety affects 12% of adults. We wanted to put a stop to this growing negativity, largely fuelled by the internet and prove there’s power in having a positive mindset.
Create Health
