Please login to the form below
Keeping the food industry safe with next level protection solutions
Thermo Fisher Scientific came to us when they needed to communicate their New Generation food production technologies.
The brief
Thermo Fisher Scientific needed to communicate their New Generation food protection technologies, which analyse food samples to tackle food fraud, test surfaces for COVID-19 contamination, and help make Salmonella a thing of the past through a smarter workflow.
The insight
Though each solution deals with a different issue and works differently, they are united in their ability to provide next level protection to food businesses.
Our strategy
United under our positioning of Next Level Protection, we enlisted legendary illustrator Kouzou Sakai – of Wired Magazine – to create three beautifully illustrated concepts in one striking visual style.
- We alerted manufacturers to unwittingly committing food fraud with our Trojan Cow – tongue-in-cheek yet with a real and serious point, nodding at horse-meat scandals of yesteryear
- We warned manufacturers to the devastating impact of a COVID-19 breakout to their business with our COVID-shaped wrecking-ball, that was halted just in time
- We showed manufacturers how Thermo’s Salmonella PCR can keep business moving with our fast-flowing river from field, to factory, to fridge.
A truly bold campaign with a hint of wit.
Company Details
Create Health
Address:
The Quorum
Sixth Floor
Bond Street South
Bristol
BS1 3AE
United Kingdom
Latest content on this profile
- Healthcare marketing agency Create Health continues to grow
- Eight new recruits, including Business Development Director, Marketing Manager and Medical Writer join Create Health.
Create Health
- Mindset Matters
Create Health
- Lifting the fog to help Clinical Labs navigate IVDR 2022
- In Vitro Diagnostic Regulation (IVDR 2022) was on the horizon: a new regulatory basis for laboratories to adhere to regarding their diagnostic equipment and tests. BD wanted to let their customers and prospects know that they were by their side to help them navigate these changes – plus showcase their devices planned for IVDR-compliance.
Create Health
- Empowering adolescents to manage emotional and mental health issues
- 1 in 10 UK children suffer with a mental health issue and alarmingly as many as 70% of these don’t receive the proper support they need. That’s why The Anna Freud Centre wanted to develop an app that enabled these sufferers to better manage and cope with their condition.
Create Health
- Reframing rare to increase earlier diagnosis of Gaucher Disease
- Sanofi Genzyme wanted to reach haematologists; the specialist physicians most likely to encounter patients with Gaucher Disease prior to diagnosis. The problem? Gaucher Disease is considered very rare and its symptoms often misdiagnosed.
Create Health
- Proving the power of a positive mindset to help fix all ills
- There’s a huge amount of fear around health conditions and disease – in fact according to Harvard Medical School, health anxiety affects 12% of adults. We wanted to put a stop to this growing negativity, largely fuelled by the internet and prove there’s power in having a positive mindset.
Create Health
