Cuttsy + Cuttsy

Research & insights
We know gaps when we see them. And fortunately, we know how to fill them too ensuring decisions are based on real needs and address underlying challenges.

Strategy
Our capabilities span from user engagement and involvement to brand and campaign development. If you have a marketing communication challenge, we can help you find the answer.

Health education & communication
Driven by our ambition to improve awareness and understanding across healthcare, our expert writers and creatives produce accessible and innovative content for patients, professionals and everyone in between.

Clinical trial content & support
Trials are complex and challenging to recruit for. For over ten years we have been creating clear, trusted, accessible content to aid adherence and retention no matter where in the world our client's trials are.

Doing the right thing has never been so important as it is right now.

At Cuttsy+Cuttsy we understand that sustainability goes further than just a responsibility to the planet, it's a collective responsibility built upon environmental, social, and governance standards (ESG) across our entire portfolio. Following our first 'Silver' rating, we continually track and improve on our ESG commitments with EcoVadis, a sustainability ratings provider who partner with companies to supply a globally recognised scorecard and performance improvement tools.

As a company who believe that people and their world matters, we are serious about tackling climate change. We have committed to becoming a net zero agency. We will achieve this through accurate carbon disclosures with CDP (Carbon Disclosure Protocol) and verifiable science-based targets with SBTi (Science Based Targets initiative).

What are the ingredients for a perfect partnership?

Perfect partnerships can take many forms. Just like avocado and toast or tea and biscuits, all good on their own, but better together.

Cuttsy Cares Continues...

Cuttsy+Cuttsy's charitable programme — Cuttsy Cares — has been running for the past 2 years, providing the team with the opportunity to support causes close to their hearts.

B-lown away by our first CDP rating

A catch up with Louise Jones, Cuttsy+Cuttsy's sustainability officer, on what was achieved in 2022, the agency's latest environmental assessment with CDP and a look ahead to 2023.

Celebrating award-winning patient-centricity

Every year, Cuttsy+Cuttsy choose to sponsor 'Patient Programmes' at the PM Society Digital awards. Here's why.

Cuttsy+Cuttsy's first EcoVadis rating comes back silver!

Louise Jones, Sustainability Officer at Cuttsy+Cuttsy celebrates their new silver sustainability rating

Cuttsy+Cuttsy gain highly regarded PIF Partner status

As official PIF Partners, Cuttsy+Cuttsy will be supporting the Patient Information Forum raise awareness of the PIF TICK.

Cuttsy+Cuttsy are named as one of the Best Places to Work

Campaign Magazine have released its 2022 ranking for the best places to work and Cuttsy+Cuttsy have come in right at the top at No.3.

Promoting trust: Cuttsy+Cuttsy become a PIF Tick accredited agency

Cuttsy+Cuttsy join a host of noteworthy healthcare charities and institutions as one of the first healthcare communications agencies to receive the Patient Information Forum’s seal of approval – the PIF Tick.

Listening to heads AND hearts in healthcare

We talk a lot about using emotions in healthcare communications, but not as much about the business intelligence(BI) behind it. Find out why it matters and why we are proud to be members of the BHBIA.

Does being an independent agency really matter?

With Cuttsy+Cuttsy ranked as #6 in the Independent Agencies listing from PM Live’s T40 Creative Healthcare Agencies 2021, Mathew Cutts reflects on what being ‘independent’ means to him.

Cuttsy+Cuttsy awarded Gold accreditation by Investors in People

Healthcare communications agency, Cuttsy+Cuttsy, has been awarded ‘We invest in People, Gold’ from Investors in People.

Cuttsy+Cuttsy marks its 10th anniversary with the launch of Cuttsy Cares

Healthcare communications agency, Cuttsy+Cuttsy, has announced the launch of Cuttsy Cares, in celebration of its 10th anniversary.  The agency's charitable programme will deliver up to £10,000 to help improve the quality of life of others.

Caroline Benson and Colin Williams to Chair the PM Society from February 2020

For the first time both industry and agencies will be equally represented as the PM Society appoints a joint chair.

Cuttsy+Cuttsy named one of the Best Places to Work 2019 by Campaign

11 March 2019—Cuttsy+Cuttsy are honoured and extremely proud to be named one of the 50 Best Places to Work in 2019 by Campaign. The results were announced on 6th March at a drinks reception held at The Club at The Ivy in Covent Garden, London.

Cuttsy+Cuttsy launch their latest patient e-book

On the eve of ‘World Osteoporosis Day’ (worldosteoporosisday.org), Cuttsy+Cuttsy are proud to launch their latest e-book ‘Osteoporosis…in plain English’.

Moving away from pharma’s paternalistic approach

New handbook makes the case for greater patient engagement in the development of new medicines

Cuttsy+Cuttsy campaign takes health literacy to the North Pole

Our 2022 Christmas campaign saw Santa’s agency elves creating tailored materials for patients. But were the examples guided by the principles of health literacy? Were they naughty or nice?

Serious about sustainability?

Get to know our new Sustainability Officer here at Cuttsy+Cuttsy

Opening up about patient engagement

Read the third blog of the series looking at key barriers to effective patient engagement in pharma

Committing time to making meaningful connections - top 5 tips

Read the second blog of the series looking at key barriers to effective patient engagement in pharma

Key barriers to effective patient engagement in pharma, and how to fix them: Making engagement processes more patient friendly

In the first of this blog series, Patient Engagement Lead, Philippa Pristerà looks at making engagement processes more patient friendly

A patient view on the ABPI’s patient collaboration sourcebook

Last month, the ABPI released a much-in-demand document: The Working with Patients and Patient Organisations sourcebook.

The Exhibition Hall: Past, Present and Future

As I sit here at another pharma conference, I start to reflect on how they have changed over the years.

Cuttsy+Cuttsy awarded CPD Platinum by the IPA

Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation.

Clinical Trials Materials: Getting the Basics Right

For those unfamiliar with them, clinical trials can be rather bewildering. This presents problems when it comes to recruiting patients — how can we make sure they understand what they are signing up for?

Rare Disease Day 2019

Today is #RareDiseaseDay and is an opportunity to highlight some truly unbelievable/frightening statistics around rare diseases.

Health Literacy in Practice: Doctor's Letter

If a patient was given their results directly, how could we make it into something they could understand and, most importantly, act on?

International Childhood Cancer Day 2019

The number of new cases per year is shocking but the journey and the outlooks have vastly improved. We've pulled together an infographic to show just what we mean with data c/o Cancer Research UK (CRUK) and a great initiative by Beads of Courage, Inc.

Can wearables really transform healthcare?

The impact of wearables on our health or simply a fad? Author: Russell Ings

Insights from the charity sector – from patient engagement to people-driven design

Marianne Guldbrandsen, Strategy Director at Cuttsy+Cuttsy and former Head of Innovation and Strategic Partnerships at Macmillan, discusses how people-driven research leads to truly patient-centred products and services, and what the pharmaceutical industry can learn about this from the charity sector.

Why patient education isn’t simple

The terms patient education, patient activation and patient engagement are increasingly popular as healthcare becomes more patient-centric. In this article, Clare Mariconda discusses how the concepts link together and shares practical ways to first engage patients so they can be educated and ultimately take action that positively impacts on their own health.

Empowered patients improve outcomes

This white paper co-authored by our own Caroline Benson and Guy Yeoman, MediPaCe, discusses why non-adherence is occurring, how patients’ can be better engaged with their conditions and treatments and provides examples and results of patient engagement in action.

It’s nice, but it’s not an infographic

If you want to know if you’ve created an infographic, you can have a go with our flow diagram

Emotional Intelligence and Blended Learning in Healthcare

EI and emotional selling are rising up the agenda when it comes to healthcare training. This article outlines how blended learning approaches can help put them into action.

Health literacy... it’s not just plain English

In this day and age, you would think that clear communication would be second nature to us all, but this is not so. In our digital world misunderstanding and confusion can easily occur, especially when dealing with medical information.

So how do you really engage with patients?

The most valuable insights from patient engagement are the most unexpected ones. Simple things, which may seem unimportant to you, may be the key to making patients’ lives easier and this is why the patient-centricity movement is so important. By working collaboratively with patients, we can make a real difference to not only today’s patient but also tomorrow’s.