Cuttsy+Cuttsy gain highly regarded PIF Partner status

For over two decades it has been the mission of the Patient Information Forum (PIF) to improve access to ‘high-quality healthcare information’ for everyone. Their proudly independent approach invites trusted voices to come together to share knowledge and best practice. PIF’s cross-sector partnerships are the key to this formula by providing close collaboration on projects, events and publications to support the PIF mission.

Cuttsy+Cuttsy are the latest – and one of only two healthcare agencies to be awarded PIF Partner status. They join some of the most influential and well-respected health charities and professional bodies, bringing their own valuable expertise into the mix.

“We are really excited to become a PIF Partner. Believing that all people should have access to reliable information, underpinned by the principles of health literacy, is ingrained into our agency’s culture. This was showcased earlier this year when we became one of the first healthcare communication agencies to become PIF TICK accredited. However, we were determined to go further to provide all the support we could to help improve health information and reduce health inequality. Our Partner status will allow us to do just that.” – Caroline Benson, Co-Founder Cuttsy+Cuttsy.

Cuttsy+Cuttsy have begun work with PIF on a campaign to develop awareness of the PIF TICK among healthcare professionals (HCPs), by gathering information from PIF member organisations' medical reviewers and HCPs on the barriers they face sourcing reliable health information for patients. This is just the first demonstration of their public commitment to PIF’s mission. Cuttsy+Cuttsy will continue to champion and uphold PIF’s principles as they strive for better policy and health information for all.

With over 10 years’ experience working as communications specialists in the healthcare industry, Cuttsy+Cuttsy’s company slogan, ‘where people matter’, is embedded not only in their employee culture but in everything they produce. Their ongoing commitment to patient-centric health information is nowhere clearer than in their aptly named series of books and e-books, ‘In Plain English’ – the vision of Cuttsy+Cuttsy’s Content Director, Dr Liz Walder PhD. The series covers a multitude of health topics from broad overarching themes such as pain to specific health conditions like coeliac disease. PIF are aligned in their dedication to uphold patient-friendly materials having recently updated their own guidance on using plain language in health information. The guide provides practical support for health information producers and gives them the tools to ‘make the case for health-literacy friendly materials.’

Sophie Randall, Director Patient Information Forum said: “We are thrilled to welcome Cuttsy+Cuttsy as a PIF Partner. Accurate, accessible, evidence-based information is key to increasing patient empowerment and improving health outcomes.”