IGNIFI

Healthcare experience

IGNIFI has a 30 year pedigree of creative communication in health, wellbeing and active lifestyle, working with global and local brands, stakeholder organisations, healthcare professionals, patients and consumers. Our diverse experience in human and animal health includes:

• rare disease
• oncology
• respiratory
• gastroenterology
• rheumatology
• cardiovascular disease
• diabetes
• ophthalmology
• women’s health
• nutrition
• allergy
• infectious diseases
• wound care
• medical devices
• biological repair
• animal health

Key capabilities

IGNIFI is a well-rounded team of 30 people that include marketing, creative, design, digital and life science disciplines – with both agency and client-side experience. We are also a Veeva Full Service Content Partner with staff accredited in business and technical certification for all key Veeva apps (CLM, Engage, PromoMats and Approved Email).

Our services include:

• multi-channel campaign creative
• global campaign localisation
• brand identity and revitalisation
• brand planning
• copy and message development
• digital sales aids
• website design and build
• social media campaigns
• email marketing campaigns
• exhibitions and experiential marketing
• print management
• sales force asset management

First-class service

Our dedicated client services team provides a proactive, flexible approach focused on understanding objectives and achieving desired outcomes in a friendly, professional manner with optimum resource and minimum fuss.

• Allergan
• Biogen
• Boehringer Ingelheim
• CO.DON
• Danone Nutricia
• Ferring Pharmaceuticals
• GW Pharmaceuticals
• Ipsen
• Kyowa Kirin
• Sobi
• Theramex
• Urgo
• Veriton Pharma
• Vifor Pharma

IGNIFI ANNOUNCES NEW LEADERSHIP TEAM FOR NEXT PHASE OF GROWTH

Creative healthcare marketing agency IGNIFI has announced its new senior leadership team, which includes the appointment of a new Managing Director for 2023 to lead the business into its next phase of growth and development.

IGNIFI welcomes new Strategic Healthcare Director

Healthcare marketing agency IGNIFI has added to their senior team with the appointment of Strategic Healthcare Director Joe McCarthy.

The ever-shifting landscape of health wearables

Back in 2018, we published a whitepaper discussing the growing trend of wearables in healthcare, along with the impact that this could potentially have on both patients and the healthcare system. In the time since that article was published, the use of wearable tech in healthcare has grown and diversified at a rapid speed.  In this blog, we take a fresh look at wearable tech and how newer developments have impacted the healthcare experience, both for patients and healthcare professionals.

Diabetes management – should there be a 'one-size fit all' approach?

For Diabetes Awareness Week 2022, we discussed diabetes as a chronic condition, and the increasing importance of home-based disease management.

How whole genome sequencing is revolutionising the rare disease patient experience

In this white paper, we discuss how whole genome sequencing (WGS) projects and the data sets they produce are paving the way for developments in research, diagnosis, and early interventions for rare diseases.

Food Allergy – Is avoidance the only option?

Following on from Allergy Awareness Week 2022, we’re continuing the discussion about food allergies and the experiences of those who live with them. In this blog, we discuss the current ‘avoidance’ approach to allergies and how this impacts allergy sufferers as consumers, along with new research that has the potential to relieve some of the stress for those living with food allergies and their families.

How marketers are balancing the changing trends in women's health

We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent with the way that women are treated in healthcare and the upcoming reveal of the new Women’s Health Strategy in the UK, we’re expecting to see big changes in the women’s health landscape.  In this blog, we discuss these changes and the significance that their influence will have on marketing strategies now and in the future.

Improving healthcare for rare disease patients

Following on from Rare Disease Day 2022, we decided to take a deeper look into the patient journey of those living with a rare health condition. In this blog, we discuss how their experiences may differ from those living with more prevalent conditions and the ways in which we can improve three key stages: initial contact with primary care, diagnosis and education, and treatment.

Could femtech be the answer to the gender health gap?

Here, we discuss the phenomenon of femtech, an industry that puts women’s experiences of lifestyle and health front and centre. We highlight some of the major players in the industry, some innovative ways that tech is already being used to improve the health of women and potential scope for the future

WHITE PAPER: Gender inequality—how COVID-19 impacted women

In this edition of MAGNIFI, we take a closer look into global gender inequality and how the pandemic has disproportionately impacted women. We ask—what can be done to level-up women in a post pandemic world and protect them in the future?

Is COVID-19 yet another barrier to contraceptive access?

In this blog, we’re revisiting the concerns raised in our 2020 MAGNIFI around women’s access to contraceptives in the UK and beyond alongside the influence of the COVID-19 pandemic.

WHITE PAPER: From bench to bedside in one year - how the race for a COVID-19 vaccine will change the future of drug development

In this edition of MAGNIFI, we discuss the factors behind this acceleration in development of the COVID-19 vaccines and what this might mean for the future of pharma

5 ways that lockdowns and restrictions could be affecting our allergies

Over this last year, lockdowns and restrictions have led to changes in the day-to-day environments for people across the world. For Allergy Awareness week, we wanted to explore some of the significant ways that this may have impacted our experiences with allergies.

WHITE PAPER: Why do men die younger?

It’s a commonly accepted fact that women outlive men. Wherever you live, there’s a good chance that men will die on average eight years earlier than women. Is this an unavoidable fact of genetics or a problem we can begin to solve during the 2020s? We delve into the challenges of men’s health and ask what this means for the healthcare industry. (Originally published March 2020)

WHITE PAPER: What's missing in women's health?

In July of last year, amidst stories in the press around HRT and contraception shortages, endometriosis going undiagnosed and unsafe medical devices being offered to women, we wrote an edition of MAGNIFI investigating the common theme between these stories – women were being let down when it came to their healthcare. Now, in 2021 for endometriosis awareness month, we are resharing this article and again asking the question: ‘what’s missing in women’s health?’

10 Top Tips to Optimise Your Virtual Conference

A virtual conference is a live digital event, built around an agenda to replicate an in-person event. In this blog, Digital Engagement Manager Laura Smith shares her 10 top tips for getting the most out of your virtual conference.

WHITE PAPER: Marketing fulfilment – a balancing act

A guide to super-charging this ‘make or break’ element of your marketing function

WHITE PAPER: Patient nonadherence – the $637bn paradox

What’s not changed for 50 years, kills 200,000 Europeans annually, costs pharma $637 billion and the NHS over £500 million a year? We’ll tell you.

Artificial Intelligence in healthcare

Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look.

More tell, less sell: HCP-centric comms

Communicating with HCPs 101: we put ourselves in HCPs’ shoes to understand exactly what they want from pharma communications.

Irritable Bowel Syndrome (IBS) patient insights

It’s common. It’s debilitating. We’re talking about IBS. In this issue of MAGNIFI, we explore the insights of patients suffering with IBS, while also looking into research around the HCP–patient relationship. Join us as we try to uncover whether these insights can be leveraged to improve patients’ healthcare experience.

Wearables and healthcare

What place do wearables have in affecting actual patient health outcomes and can they contribute to the NHS’s sustainability agenda? Or are they just the latest fad?

• IGNIFI is a corporate member of the Pharmaceutical Marketing Society
• We have members of staff who are FCIM and MCIM active members of the Chartered Institute of Marketing
• IGNIFI is a Veeva Full Service Content Partner with staff certified in all key Veeva apps
• We are also a member of Medlink, Bionow and the Veterinary Marketing Association