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VIDEO: Get a game changer

Discover why the right agency relationship could be an unexpected game changer in your brand’s story.

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Tel: +44 (0)191 423 8000

16th January 2019



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0044 (0) 191 423 8000

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Tyne and Wear
United Kingdom

Latest content on this profile

IGNIFI welcomes new Strategic Healthcare Director
Healthcare marketing agency IGNIFI has added to their senior team with the appointment of Strategic Healthcare Director Joe McCarthy.
Diabetes management – should there be a 'one-size fit all' approach?
For Diabetes Awareness Week 2022, we discussed diabetes as a chronic condition, and the increasing importance of home-based disease management.
How whole genome sequencing is revolutionising the rare disease patient experience
In this white paper, we discuss how whole genome sequencing (WGS) projects and the data sets they produce are paving the way for developments in research, diagnosis, and early interventions for rare diseases.
Food Allergy – Is avoidance the only option?
Following on from Allergy Awareness Week 2022, we’re continuing the discussion about food allergies and the experiences of those who live with them. In this blog, we discuss the current ‘avoidance’ approach to allergies and how this impacts allergy sufferers as consumers, along with new research that has the potential to relieve some of the stress for those living with food allergies and their families.
How marketers are balancing the changing trends in women's health
We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent with the way that women are treated in healthcare and the upcoming reveal of the new Women’s Health Strategy in the UK, we’re expecting to see big changes in the women’s health landscape.  In this blog, we discuss these changes and the significance that their influence will have on marketing strategies now and in the future.
Improving healthcare for rare disease patients
Following on from Rare Disease Day 2022, we decided to take a deeper look into the patient journey of those living with a rare health condition. In this blog, we discuss how their experiences may differ from those living with more prevalent conditions and the ways in which we can improve three key stages: initial contact with primary care, diagnosis and education, and treatment.