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Life crowned Communications Agency Team of the Year!

Life was thrilled to be named ‘Communications Agency Team of the Year’ at the PharmaTimes Marketer of the Year Awards in London last week.

Life, an independent creative communications agency dedicated to the healthcare industry, was initially nominated for the award by their clients. But in order to gain the prestigious title, the Life team competed against nine other agencies in the final, with each team pitching their ideas for a fictitious epilepsy brand. An expert panel of industry marketers judged the competition. Despite some tough questioning, the team received excellent feedback.  

The Life presentation team comprised Juliet La Marque, Reg Manser, Natalie Newell and Sarah Young. On accepting the award it was revealed that Life was singled out by the judges for their “number crunching” to demonstrate the opportunity for the new epilepsy brand. They were also praised for mentioning the importance of political lobbying to influence at government level and for considering QIPP.  

Held at the Riverbank Park Plaza in London, the PharmaTimes Marketer of the Year Awards recognises and rewards marketing excellence. Andrew Forman, marketing and sales director at Insight Research Group and sponsor of the award, said the competition is an important test for marketers because of how it evolves each year to ensure that what is being measured closely reflects the issues at play in the current industry.  

A delighted Juliet La Marque, Life’s C.E.O., commented: “We are so proud to have won the title of Communications Agency Team of the Year and want to thank our clients for nominating us into the final. The brief we received was very comprehensive and certainly challenging. We had less than a week to turn it around and 20 minutes to present on the day, so it really focused our minds on the most important facts. Although it was like walking into the Dragons Den, we got a real buzz out of the whole experience and will certainly be up for it again next year! Go Life!!!”

18th December 2012