Life, an independent creative communications agency dedicated
to the healthcare industry, was initially nominated for the award by their
clients. But in order to gain the prestigious title, the Life team competed
against nine other agencies in the final, with each team pitching their ideas
for a fictitious epilepsy brand. An expert panel of industry marketers judged
the competition. Despite some tough questioning, the team received excellent
feedback.
The Life presentation team comprised Juliet La Marque, Reg Manser,
Natalie Newell and Sarah Young. On accepting the award it was revealed that
Life was singled out by the judges for their “number crunching” to demonstrate
the opportunity for the new epilepsy brand. They were also praised for
mentioning the importance of political lobbying to influence at government
level and for considering QIPP.
Held at the Riverbank Park Plaza in London, the PharmaTimes
Marketer of the Year Awards recognises and rewards marketing excellence. Andrew
Forman, marketing and sales director at Insight Research Group and sponsor of
the award, said the competition is an important test for marketers because of
how it evolves each year to ensure that what is being measured closely reflects
the issues at play in the current industry.
A delighted Juliet La Marque, Life’s C.E.O., commented:
“We are so proud to have won the title of Communications Agency Team of the
Year and want to thank our clients for nominating us into the final. The brief
we received was very comprehensive and certainly challenging. We had less than
a week to turn it around and 20 minutes to present on the day, so it really
focused our minds on the most important facts. Although it was like walking
into the Dragons Den, we got a real buzz out of the whole experience and will
certainly be up for it again next year! Go Life!!!”
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