Please login to the form below

Healthanuary?

Whether you are taking part in Dry January, Veganuary, or any other health regime, just keep going!

January is renowned as the month for change, not only because we are celebrating a new year or because the winter solstice is behind us, but because by January 1, the adult population is probably feeling at its most unhealthy. Following weeks of partying, hangovers and general over-indulgence, come January, we are more compelled than ever to save ourselves, and step on the treadmill to righteousness.

January is the perfect time to ‘wipe the slate clean’ and become healthier, fitter and slimmer versions of ourselves. Not only to quell the underlying fears of developing a serious disease, but in a bid to just feel good about ourselves.

However, it is not just the festive season that claims our health, people living in the UK are among the unhealthiest in Europe, with just a quarter of British adults eating the recommended five portions of fruit and vegetables every day. In 2014, 84% of adults in England were classified as overweight or obese (a body mass index of 27 or above) compared to 63% twenty years earlier, and the situation is only getting worse.1 But we are not malnourished through a lack of food; we are simply consuming too much food, with an emphasis on junk food.

The social and psychological causes that lead to obesity are complex but with the situation at crisis point, obesity is now affecting one in four adults, and even more alarmingly, one in five children aged 10 to 11 in the UK2.

It is for this reason that Page & Page is raising health awareness to coincide with Obesity Awareness Week, which is taking place in the UK this week. As we know, not only can obesity lead heart disease, Type II diabetes and cancer, it can also affect a person’s quality of life, including depression and low self-esteem.

So, whether you are taking part in Dry January, Veganuary, cutting out junk food, walking to work, dancing, swimming, training for Couch to 5K, or just walking the dog, we wish you a very healthy 2020.

For information on healthy eating, please click on the link.

  1. ‘Obesity in the UK’, Wikipedia, January 2020 https://en.wikipedia.org/wiki/Obesity_in_the_United_Kingdom
  2. ‘Health Assured’, January 2020 https://www.healthassured.org/blog/8th-14th-january-national-obesity-awareness-week/

Author: Michelle Burt

15th January 2020

Share

Tags

Company Details

Page & Page and Partners

+44 (0)20 8617 8250

Contact Website

Address:
The Ministry
79-81 Borough Road
London
SE1 1DN
United Kingdom

Latest content on this profile

The power of communication: Engaging diverse groups in healthcare
Humans are diverse and communications to engage us need to be inclusive. It’s no longer about talking to a group, a cohort or an imagined section of society - especially in healthcare. Communication and the strategy behind it needs to be more personal to ensure that people – whoever they are – feel valued and respected.
Page & Page and Partners
Rediscovering the human touch in healthcare
The landscape of our healthcare system is ever evolving. But it is under threat from the diminishing time allowances our healthcare professionals have to spend with each patient. With little sign of these issues easing, we are at risk of seeing the human touch disappear from healthcare, we must find a way to empower HCPs to deliver supportive and compassionate care in an increasingly bureaucratic system.
Page & Page and Partners
Remote Patient Monitoring
The COVID-19 pandemic has brought into sharp focus the need to harness and leverage digital tools and technology for remote patient monitoring (RPM). With the onset of lockdown, and a sense of unease when visiting conventional clinical settings, we’ve seen a need for more robust disease detection and monitoring of individual and population health, which could be aided by wearable sensors and at-home devices.
Page & Page and Partners
The power of communication: Engaging diverse groups in healthcare
Humans are diverse and communications to engage us need to be inclusive. It’s no longer about talking to a group, a cohort or an imagined section of society - especially in healthcare. Communication and the strategy behind it needs to be more personal to ensure that people – whoever they are – feel valued and respected.
Page & Page and Partners
How a design mindset can lead to better medical outcomes
By adopting a design philosophy, healthcare companies can develop communications that allow healthcare professionals (HCPs) to better meet the needs of their patients. Imaginatively designed content combined with patient insights can deliver campaigns that inspire behaviour change.
Page & Page and Partners
How to design better medical outcomes: Combining patient insights and empathetic design
By adopting a design-led, solutions-based approach to communications, companies can help healthcare professionals (HCPs) to better meet the needs of their patients through their communications. While now may not feel like the right time to overhaul communication strategies, in the race for relevance healthcare companies must adapt or risk being left behind.
Page & Page and Partners