The BriefTo create an engaging administration video for an insulin pump to appeal to a younger and more active generation.The SolutionOur proposed execution included a dynamic lifestyle studio shoot combined with tabletop papercraft assets, 3D models and 2D animation. Each video used a different colour palette to complement the variety of colours that the device comes in. The administration needed to be clear and medically accurate, but at the same time to look fun and easy to do. The Good Ideas Group
The BriefDevelop a video that will create an emotional response and connection strong enough to inspire HCPs to consult with Heart Failure patients more proactively and promptly.The SolutionCreate an animation that charts the regression of a person with heart failure over time, and communicates the avoidability of this path. The Good Ideas Group
We have been developing an approach to combine illustration with animation to create a 'living painting' that could be used to build and progress a story. Here are the results and we have quite successfully utilised this approach on a recent client project. The Good Ideas Group