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The agency took home the highest number of top prizes ever awarded in the ceremony’s 32-year history, alongside a further three Silvers, three Bronze, and Best of Show. These were won for four separate campaigns, targeted three different audiences, and ran across the print, film, experiential and digital categories.The Awards recognise creativity, impact and innovation across pharmaceutical and healthcare advertising and communications.
Tracey Brader, Head Judge at the 2017 PM Society Awards, commented:“
Best of Show winner ‘Give Nothing to Psoriasis’ by VCCP Health for LEO Pharma demonstrated how insight and creativity coming together can really lead to emotionally challenging and thought-provoking work.”Beverley Newbury, Managing Director of VCCP Health, added:
“It is an incredible honour for the work of our team to be recognised across so many categories, including Best Use of Insight. In a constantly changing and increasingly competitive market, we have evolved the way that we approach campaign development, digging deeper to gain a full understanding of the customers’ world. We think that great integrated campaigns don’t just capture attention, they create engagement and achieve ROI.“