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Apex delivers a high impact exhibition stand and dinner event for Laurus Labs

Leading event and exhibition agency Apex, helped Laurus Labs to impress its European CPhl show delegates with a high impact exhibition stand and sophisticated dinner event.

Leading event and exhibition agency Apex, helped Laurus Labs to impress its European CPhl show delegates with a high impact exhibition stand and sophisticated dinner event.

Taking place in Frankfurt in 2017, CPhl is an established pharmaceutical event with almost 30 years' experience of bringing together the movers and shakers in pharma.

Ultimately, CPhl unites niche and top buyers and sellers together under one roof. As well as designing and building a hugely successful custom exhibition stand for the event, Apex also helped Laurus Labs by managing a stylish evening dinner for over 100 customers and colleagues.

With Apex's experience in both event management and exhibition stand design, the UK based company was uniquely placed to offer a joined-up approach and give Laurus Labs a fantastic event and exhibition experience. 

The exhibition stand

Laurus Labs wanted a clean, sleek, high-quality exhibition stand. However, while the aesthetic was to be simple, the design required some particular requirements because, in addition to an impactful visual presence at the event, it was crucial to create an experience that would lead to real conversations and the achievement of objectives.

The Apex stand delivered:

  • A contemporary display showcasing the customer’s services and messages in a welcoming and informative environment
  • A design which brought the Laurus Labs brand to the forefront, highlighting the logo and identity in a unique way across the hall • Careful consideration of the hall plan, the likely flow of traffic, and the orientation of the space, incorporating two hall pillars
  • A flexible and practical space to facilitate a busy schedule of meetings and customer hospitality (with five enclosed meeting rooms for approximately 40 scheduled meetings per day)
  • Innovative use of technology and lighting to enhance the brand • Presentation screen wall for video footage
  • A counter to serve a selection of restaurant standard pre-prepared Indian meals on the stand each lunchtime, along with tea/coffee and ice cream throughout the day
  • The successful incorporation of several additional ideas (provided by Apex) to attract delegates and enrich their experience at the exhibit. This included ice cream in branded tubs and virtual reality interactive content via headsets 
  • Kitchen, fridge, freezer store etc. 
Commenting on the success of the exhibition stand and networking dinner, Laurus Labs said: “I wanted to thank you all {Apex} on behalf of Laurus Labs for the fantastic efforts you made supporting us during the recent CPhl exhibition in Frankfurt.

“Everyone at the stand, both staff and customers, commented on the superb build and design quality. The Laurus team were also very happy with the unobtrusive yet hands-on management of the stand. “Please pass these sentiments on to all Apex staff associated with the stand. We would be very happy to work with you again”.

The evening event

In addition to the stunning exhibition stand, the leading Indian pharmaceutical company also wanted a classy evening event for key customers and colleagues.

Apex was responsible for managing this event and helping to wow Laurus Lab's distinguished guests.

This included:

  • Liaising with and managing the event venue
  • Generating ideas for the dinner and overseeing the set-up of the event including AV equipment, table décor and room layouts
  • Organising all catering for the event, including choosing menus, arranging a drinks reception and working onsite with the external catering team
  • Sourcing an external catering company to prepare a dinner for 120 people
  • Designing the event invitations
  • Suggesting, sourcing, booking and managing several different forms of entertainment for both the drinks reception and the evening dinner (this included a digital magician for the drinks reception and a saxophone player to play during the dinner)
  • Sourcing and managing an AV supplier to assist with entertainment requirements
  • Sourcing and managing coach transfers for all guests
  • Organisation of, and facilitating a private tour for all guests of the museum during the drinks reception alongside the venue staff. 

Apex’s experience takes its event and exhibition teams all over the world, and the business is looking forward to working with Laurus again in 2018. This time in Madrid.

About Apex

Apex is one of the UK’s leading event and exhibition agencies. A specialist supplier to the healthcare and pharmaceutical industries, the company takes the time to understand your communication goals. And, through creative exhibition stands, product launches, sales conferences, awards dinners, and PR events, helps you meet them.

Apex’s Exhibitions and Events teams have industry specific knowledge and work in synergy with each other, and seamlessly with your other approved agencies. Apex works in all healthcare areas including ethical pharma, OTC and retail products, primary and secondary care communications, R&D and clinical trial events, nursing and NHS commissioning.

To find out more go to or call Apex on  + 44 (0)1625 429370 to discuss your requirements in more depth.

12th October 2018



Company Details Events and Exhibition Stands

+44(0)1625 429 370

Contact Website

Summit House
Athey Street
SK11 6QU
United Kingdom

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