Please login to the form below
Value proposition development
Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix.
Pharma companies need to demonstrate value to the NHS, so developing a
clear statement to articulate that value to customers is a vital
element of the marketing mix. A value proposition has been defined as a “magic fit between what you make and why people buy it.”
In a healthcare context a good value proposition should be a perfect
balance of stakeholder aims with patient needs at its heart.
Our inclusive two-stage approach involved both internal and external stakeholders, so the whole cross-functional brand team were part of the initial process. Then we ran an interactive multi-disciplinary advisory board to incorporate clinical, patient and commissioning perspectives. The final result was a series of impactful value proposition packs tailored to the specific needs of each target audience and beautifully artworked by our design team. The co-design approach made the value propositions extremely effective in the field and we were asked back to make some more.
Our inclusive two-stage approach involved both internal and external stakeholders, so the whole cross-functional brand team were part of the initial process. Then we ran an interactive multi-disciplinary advisory board to incorporate clinical, patient and commissioning perspectives. The final result was a series of impactful value proposition packs tailored to the specific needs of each target audience and beautifully artworked by our design team. The co-design approach made the value propositions extremely effective in the field and we were asked back to make some more.
Latest content on this profile
- Call for industry innovators to join working group
- The IBD Registry is calling for industry stakeholders with a flair for innovation and collaboration to join its Industry Working Group.
Dovetail
- IBD Registry wins Communiqué award for COVID-19 tool
- The IBD Registry has won a coveted Communiqué award in recognition of its collaborative efforts in creating the COVID-19 IBD Risk Tool for people with inflammatory bowel disease (IBD).
Dovetail
- DOVETAIL & IBD REGISTRY WIN AGILITY AND FLEXIBILITY AWARD AT COMMUNIQUÉ 2021
- The award was the first to be won in Communiqué’s new AGILITY AND FLEXIBILITY category.
Dovetail
- Dovetail partners with Tillotts AG to map management of C. difficile infection in Europe
- Specialist stakeholder engagement consultancy Dovetail, based in London, UK, have announced a new partnership with Tillotts Pharma AG to support the launch of Tillotts’ recent acquisition DIFICLIR™ in the EU.
Dovetail
- Essential collaboration skills training for pharma and healthcare teams launched by Dovetail.
- Specialist healthcare consultancy Dovetail launches new collaboration skills training in response to client demand.
Dovetail
- Joint working that works
Dovetail
