Why we need authentic and personalised communications in the evolving rare disease space. By Sarah Mikhailov, Managing Director, Brand at Havas Life Medicom Havas Life Medicom
As part of the development of content and communication strategies in healthcare, we mine for insights into audience behaviours – identifying what HCPs or patients think and how they act; but there is a real need to go deeper and understand WHY they behave the way they do. Havas Life Medicom
2020 and the Covid pandemic brought immense challenges, and the need for change felt like it happened overnight. What have we learned and what does the future of agency working look like? Sarah Mikhailov, Managing Director, Brand Havas Life Medicom
Natalie Karaminas, Account Director, PR & Creative Communications at Havas Life Medicom, shares the value of social media in building online communities to spark a movement Havas Life Medicom