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Getting the most out of your agency - a guide to developing a dynamic and rewarding relationship with your agency partner

A high proportion of pharma and biotech marketing budget is spent on medical communications agencies. In fact, over the years the size of this service industry has grown enormously and is highly competitive. This is good news for budget-holders within pharma – they have a huge choice of agencies and can vote with their feet if they are unhappy with their incumbent.

However, the flipside of all this is that it is sometimes difficult for pharma marketers and med-affairs staff to manage their stable of agencies, especially in addition to the demands of the ‘day job’. This booklet has been written with the overworked marketer in mind. Getting the most out of your agency is our attempt to help you get full value from your various agencies and navigate a path that makes your job easier and more rewarding.

To receive your free printed hardcopy of the guide, simply drop me an email: jane@porterhouse.biz, call on +44 118 913 9100 or download your pdf.