Genetic Digital is a specialist healthcare and pharmaceutical digital marketing agency.
It’s our digital design and technical excellence, along with our deep understanding of your audiences and the regulatory landscape that sets us apart from the competition.
![]() DAMON LIGHTLEYManaging Directordamon.lightley@geneticdigital.co.ukView LinkedIn profileFollow on twitter |
In the digital age, a strong digital marketing strategy is crucial for businesses, especially in the highly competitive and complex pharmaceutical industry. There are key trends shaping pharmaceutical marketing, such as the emphasis on patient engagement and education, sharing of scientific evidence, and a focus on value-based pricing. Other important trends include an omni-channel approach, patient advocacy and data analysis. The aim of this whitepaper is to help marketers maximise return on investment in pharmaceutical digital marketing by discussing the importance of personalisation, segmentation, automation, AI, customer journey, and omni-channel marketing and providing actionable tips for optimising key digital channels.
PM Society Awards Finalist - Britannia Pharmaceuticals LinkedIn Marketing Campaign
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United Kingdom