Graphite Digital

Our services fall under three core pillars; strategy, research and design.

- We apply strategy to help you to create a roadmap of the future of your digital customer experience that is rooted in research and insight.

- We conduct user research to enable you to truly understand your audience and make informed decisions about your digital product design and development.

- We design meaningful and effective digital products and experiences which resonate with your customers and achieve your objectives.

Our services: CX Strategy | User Research | UX and UI Design |  Design Sprints |  Rapid Prototyping | Innovation Workshops | Design Systems | Content Design

Novo Nordisk | Vhi Healthcare | Pfizer

What are design systems and how can they help you elevate your digital products?

Design Systems aren’t new, but the potential to utilise them to improve the way in which teams produce digital products is still untapped for many in the pharmaceutical and healthcare industries. A design system's success doesn't just come down to its design team; its results depend on the three pillars of any functional design system — design, development and documentation.

The impact of mindset on digital product success: Download our new whitepaper

Six months on from releasing our research report, we reflect on the themes raised and offer practical advice on how contradictions can be overcome to enable digital success in pharma and healthcare.  With perspectives from Graphite, as well as leaders and changemakers from across the sector.

Demonstrating the value of UX research in pharma and healthcare

Demonstrating the value of UX research in pharma and healthcare can be difficult. Here, Graphite's Senior Clinical UX Researcher, Jack Burton, explains the importance of user research within the digital product design process, and gives advice on how you can articulate the 'ROI' of research internally.

Overcoming challenges in digital pharma to get to launch quicker

We take a look at why it can take pharma businesses so long to get their digital products into the hands of patients or HCPs, and what can be done to accelerate the process.

The Contradiction Conundrum: New digital pharma report

New research, based on the views of 450 pharma professionals, reveals contradictions in how pharma organisations are approaching their digital products and strategies.

“Graphite is a key partner for us. Their user focus, product insight, design thinking, and creative capability complement our strategy perfectly, and together we will create more and more value for our customers and our business on a global scale”. — Director & Global Channel Lead, Enterprise Multi-Channel Marketing at a global pharmaceutical brand

I feel that working with Graphite is raising the levels of our app and also the level of our team. As a combined Vhi and Graphite team our achievements during the pandemic have been really pleasing and I feel that the characteristics of the team show a determination to overcome issues rather than look for excuses.” — Senior Product Owner, Vhi Healthcare

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