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Kaleido - Diabetes Explainer Video
To create an engaging administration video for an insulin pump to appeal to a younger and more active generation. Our proposed execution included a dynamic lifestyle studio shoot combined with tabletop papercraft assets, 3D models and 2D animation. Each video used a different colour palette to complement the variety of colours that the device comes in. The administration needed to be clear and medically accurate, but at the same time to look fun and easy to do.The Brief
The Solution
Company Details
The Good Ideas Group
+44 (0) 20 3343 2800
Address:
Satila House
109-111 Farringdon Road
London
United Kingdom
EC1R 3BW
United Kingdom
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