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Attend our communication strategy workshops in Barcelona

March 10, 2017 |  

Be sure to sign up for our two multichannel strategy workshops at eyeforpharma Barcelona 2017 (March 14-16th).

>>> Sign up for Anthill’s workshops

Day 1, 15:30 – 16:30, Room #130: Ambition and scalability – How to build great content that works in every market

Presented by:

SebastianKoelsch
Sebastian Koelsch
Chief Solutions Officer

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Susanne Holm Schaeffer
Director of Customer Success

 What kind of content do local affiliates really want? If you were to ask them, the answer would probably be “something simple” because of localisation concerns. But the truth is that such basic ‘one-size-fits-all’ content probably won’t be used because it doesn’t meet each market’s specific needs or provide enough freedom of action.

The good news is that you don’t have to choose between ambition and scalability. Discover how to create great global or regional campaigns that motivate local affiliates because it empowers countries and individuals to act, instead of limiting them.

You will learn how to:

  • Deliver exciting, interactive and insightful campaigns from headquarters while empowering local action
  • Build content that meets every affiliate’s and audience’s needs
  • Get everybody on board
  • Localise your content without pain

Day 2, 12:30 – 13:30, Room #130: The art of Agile Marketing – Responding to changing audience needs on-the-go

Presented by:

TorKristensen
Tor Kristensen‎
Chief Technology Officer

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Therese Bech‎
Strategic Director
 
Agile methodologies enable your digital communications to continually adapt to the market. By adopting an iterative approach, you can see continual improvement and move away from a typical production line process – in which success is only known at the end.

At this workshop, we’ll demonstrate that these methodologies are easy to learn, simple to apply, and yet can transform your digital marketing approach.

You will learn how to:

  • Address imperfect market understanding
  • Respond to rapidly changing situations
  • Execute the right channel mix
  • Measure the ROI to improve in quick iterations
  • Implement agile thinking in your marketing and commercial organisation

Meet the Anthill delegates

To discuss how Anthill can help you boost engagement across channels, connect with our team at booth #24:

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Katrine Bach‎
Chief Executive Officer

 AlejandraBetancourt
Alejandra P. Betancourt‎
Customer Engagement Director

VeronikaLosova
Veronika Losova
Head of Business Excellence and Marketing 
 

This content was provided by Anthill Agency