Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

Webinar series: E-detailing content that works

February 4, 2015 | closed loop marketing, edetailing, webinar 

E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have the right content.


That is why we are launching a series of webinars in 2015 that explains the role that content plays in digital marketing and specifically what kind of content you need to get the maximum return on your technology investment.

The series consists of three webinars. The first looks at content that works even when the novelty of movile devices like the iPad wears off. For the second webinar, we’ll give a little masterclass for storytelling in e-detailing. And lastly we’ll look at the role that content plays in getting the all improtant rich sutomer data to inform your marketing.

Each webinar will include a panel discussion with industry experts and a presentation by Anthill experts.

26 February:    The e-detailing wow factor in 2015
                        Morten Hjelmsoe, CEO & Founder, Anthill
16 April:           The storytelling method that works for e-detailing
                        Leif Lovgreen, Creative Director, Anthill
3 June:            The right content for rich data
                        Sebastian Koelsch, Vice President, Anthill

Sign up here: http://webinar.anthillagency.com/

This content was provided by Anthill Agency