Please login to the form below
DAM and CMS: managing assets to maximise adoption and value
Senior Account Executive Dave Wood talks us through what DAM and CMS are, the role they play in the future of healthcare marketing, and how they can be best utilised to maximise outcomes for pharma and agencies.
As we watch the world of
healthcare marketing shift
into the digital era, we see new opportunities beginning to emerge for pharma
to target their customers with novel, exciting and innovative content.
Alongside this shift, there is the growing need to deliver this content in the
quickest way possible. This digital
revolution is setting the
scene for a faster, cleaner and more effective use of marketing content, which
minimises time and cost without compromising on quality.
While we look towards the possibilities that this transition offers, so too must we look at the systems that will be supporting the delivery and uptake of these files – this is where digital asset management (DAM) and content management systems (CMS) come into the mix.
Senior Account Executive Dave Wood talks us through what DAM and CMS are, the role they play in the future of healthcare marketing, and how they can be best utilised to maximise outcomes for pharma and agencies.
What is DAM and who uses it?
Digital asset management (DAM) is a system that supports the distribution of digital assets among users. It is the bridge that delivers revolutionary, breakthrough information to continually content-hungry users. In this industry, any stakeholder within the complex network of healthcare could be a user, and it’s these connections between users where DAM has the opportunity to thrive.
What is a CMS and how is it different from DAM?
When discussing DAM, it is necessary to recognise the role of content management systems (CMS) and understand the difference between the two. While DAM supports the delivery of assets between users, CMS facilitates the uptake and use of these assets. For example, a DAM system would allow an advertising agency to deliver an advert to multiple media publishers throughout a region. A CMS then informs those publishers of how to edit and format the adverts for their different channels, as well as how to apply search criteria so that their customers can view the adverts easily.
How can we use DAM/CMS?
The two systems work together to provide insight into the true value of an asset, by demonstrating how it is being used across a network of users. Furthermore, DAM/CMS systems are continuing to evolve alongside the development of technology, resulting in an expansion in the types of assets that can be shared across networks. This growth fuels the competitiveness of the industry by encouraging users to share the most ground-breaking and high quality assets in the quickest time possible. The question is: what makes the systems worthy of the investment in the first place, and what value do the users gain?
![]()
While we look towards the possibilities that this transition offers, so too must we look at the systems that will be supporting the delivery and uptake of these files – this is where digital asset management (DAM) and content management systems (CMS) come into the mix.
Senior Account Executive Dave Wood talks us through what DAM and CMS are, the role they play in the future of healthcare marketing, and how they can be best utilised to maximise outcomes for pharma and agencies.
What is DAM and who uses it?
Digital asset management (DAM) is a system that supports the distribution of digital assets among users. It is the bridge that delivers revolutionary, breakthrough information to continually content-hungry users. In this industry, any stakeholder within the complex network of healthcare could be a user, and it’s these connections between users where DAM has the opportunity to thrive.
What is a CMS and how is it different from DAM?
When discussing DAM, it is necessary to recognise the role of content management systems (CMS) and understand the difference between the two. While DAM supports the delivery of assets between users, CMS facilitates the uptake and use of these assets. For example, a DAM system would allow an advertising agency to deliver an advert to multiple media publishers throughout a region. A CMS then informs those publishers of how to edit and format the adverts for their different channels, as well as how to apply search criteria so that their customers can view the adverts easily.
How can we use DAM/CMS?
The two systems work together to provide insight into the true value of an asset, by demonstrating how it is being used across a network of users. Furthermore, DAM/CMS systems are continuing to evolve alongside the development of technology, resulting in an expansion in the types of assets that can be shared across networks. This growth fuels the competitiveness of the industry by encouraging users to share the most ground-breaking and high quality assets in the quickest time possible. The question is: what makes the systems worthy of the investment in the first place, and what value do the users gain?
Download the full article from Blue Latitude Health
Company Details
Blue Latitude Health
+44 203 328 1840
Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom
Latest content on this profile
- The changing face of pharma in the precision era
- Blue Latitude Health speaks to Nancy Brandt, a Senior Leader in Global Medical Information at a top 20 biopharma organisation. Here, she reveals what pharmaceutical companies need to do to prepare to bring precision medicines to market and how she is ensuring the patient is consulted every step of the way.
Blue Latitude Health
- Creative problem solving, solved
- Customer Experience Consultant Eimear Power explains how pharma teams can unlock their creativity and foster truly innovative ideas.
Blue Latitude Health
- Three strategies for managing loss of exclusivity successfully
- Claire Taylor, Senior Associate Consultant at Blue Latitude Health explains why you should be strategically planning your LOE strategy years in advance.
Blue Latitude Health
- Empowered patients: shaking the foundations of healthcare
- Precision medicine represents a new paradigm in healthcare.This new approach to treating and preventing disease views the patient holistically, analysing their genes, environment and lifestyle, and using this information to make a more accurate treatment decision. Here we discuss the barriers, opportunities and potential outcomes of the precision medicine era in healthcare.
Blue Latitude Health
- A uniquely English genomic medicine service
- The UK National Health Service is developing one standardised approach to embedding precision medicine across the whole of England. Blue Latitude Health speaks to Dr Tom Fowler, Deputy Chief Scientist and Director of Public Health at Genomics England, to find out how the NHS is achieving this goal.
Blue Latitude Health
- Diagnosing the lag in neuropsychiatric treatments
- The number of mental health research programmes in larger drug firms has shrunk by 70% in the past decade. Blue Latitude Health Senior Associate Consultant Sana Rahim explores this drop in investment and explains why developing a market-orientated model is vital for making progress.
Blue Latitude Health
