DAM and CMS: managing assets to maximise adoption and value
Senior Account Executive Dave Wood talks us through what DAM and CMS are, the role they play in the future of healthcare marketing, and how they can be best utilised to maximise outcomes for pharma and agencies.
As we watch the world of
healthcare marketing shift
into the digital era, we see new opportunities beginning to emerge for pharma
to target their customers with novel, exciting and innovative content.
Alongside this shift, there is the growing need to deliver this content in the
quickest way possible. This digital
revolution is setting the
scene for a faster, cleaner and more effective use of marketing content, which
minimises time and cost without compromising on quality.
While we look towards the possibilities
that this transition offers, so too must we look at the systems that will be
supporting the delivery and uptake of these files – this is where digital asset
management (DAM) and content management systems (CMS) come into the mix.
Senior
Account Executive Dave Wood talks
us through what DAM and CMS are, the role they play in the future of healthcare
marketing, and how they can be best utilised to maximise outcomes for pharma
and agencies.
What is DAM and who uses it? Digital asset management (DAM) is a system
that supports the distribution
of digital assets among users. It is the bridge that delivers
revolutionary, breakthrough information to continually content-hungry users. In
this industry, any stakeholder within the complex network of healthcare could
be a user, and it’s these connections between users where DAM has the
opportunity to thrive.
What is a CMS and how is it different from DAM? When discussing DAM, it is necessary to
recognise the role of content management systems (CMS) and understand the
difference between the two. While DAM supports the delivery of assets between
users, CMS facilitates the uptake and use of these assets.
For example, a DAM system would allow an
advertising agency to deliver an advert to multiple media publishers throughout
a region. A CMS then informs those publishers of how to edit and format the
adverts for their different channels, as well as how to apply search criteria
so that their customers can view the adverts easily.
How can we use DAM/CMS? The two systems work together to provide
insight into the true value of an asset, by demonstrating how it is being used
across a network of users. Furthermore, DAM/CMS
systems are continuing to evolve alongside the development of technology,
resulting in an expansion in the types of assets that can be shared across
networks. This growth fuels the competitiveness of the industry by encouraging
users to share the most ground-breaking and high quality assets in the quickest
time possible.
The question is: what makes the systems worthy
of the investment in the first place, and what value do the users
gain?
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the life sciences industry can do to rebuild trust. Blue Latitude Health
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and Senior Consultant Craig Moore explore the benefits of using real-world evidence and the common pitfalls life science companies should avoid. Blue Latitude Health
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of this lost time for patients? Blue Latitude Health
Our creative approach at Fishawack Health is Affective Creativity. Creative crafted to make deep, motivating connections with our target audience. We tap into psychology and combine that with creative craft and expertise and to deliver powerful, engaging work on a conscious as well as a subconscious level. Blue Latitude Health
As hard as congress organisers try, replicating the congress experience on a virtual platform is difficult. Rather than trying to replicate the in-person congress experience, the industry has a real opportunity to innovate, leverage the benefits of digital channels, and approach congresses in a completely different way. Blue Latitude Health