Artificial Intelligence: the new healthcare algorithm
The age of computers has hugely evolved, and with the emergence of effective machine learning, pattern recognition, and decision-making algorithms, Artificial Intelligence provides a revolutionary new approach to tailored healthcare. Associate Medical Copywriter Kulveer Singh dives deeper into the technology.
Artificial Intelligence (AI) is
the science
and engineering of making intelligent machines, and the art of using
computers to understand human intelligence. When it comes to healthcare, AI can
bring about radical changes to the way doctors and physicians access,
communicate, and interact with patient data. Crucially, this can result in
improved patient outcomes and even the possibility of using an individual
patient’s history - such as previous illnesses, allergies or even genetic
makeup - to predict their
exact treatment requirements. Associate
Medical Copywriter Kulveer Singh explains
how the introduction of AI can change the landscape of healthcare, why it’s an
exciting time for the development of new technologies, and the challenges that
implementing new AI may pose.
Better than humans? There’s proof!
In 2011, IBM’s supercomputer WATSON
competed against and obliterated a long-term game
show champion. All this, despite the general thought that computer
programmes were unable to understand natural language, puns, red herrings, and
to simply unpack the meaning behind game show questions. With its ability to use natural language
capabilities, hypothesis generation, and evidence-based learning, IBM WATSON
has made the switch to
healthcare and can support
physicians in key decision-making processes. For example, an oncologist can use
WATSON to assist in diagnosing and treating cancer patients. First, they might
pose a query to the system, describing symptoms and other related factors (e.g.
a patient has been suffering from severe and unexplained tiredness). WATSON
begins by identifying the key pieces of information before mining through
patient-related data to find relevant facts about family history, current
medications, and other existing conditions. It combines this information with
current findings from oncology clinical tests, doctors’ notes,
treatment guidelines, instrument data, and scientific literature. It then
examines these sources before forming hypotheses and testing them. WATSON will
then provide a list of possible diagnoses with an accompanying score that
indicates the level of confidence for each hypothesis. This contextual analysis
allows WATSON to address complex problems, helping the doctor make more
informed and accurate decisions. Even Google with their DeepMind Health AI technology,
have entered into the first NHS research project investigating how machine
learning can help analyse ophthalmic scans, leading to earlier detection and
intervention for patients with macular deterioration.
Lori Lush, Head of Fishawack Medical, reveals why she’s driven to tell impactful scientific stories, the benefits of cross-functional collaboration, and the trends she predicts for the next five years. Blue Latitude Health
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the life sciences industry can do to rebuild trust. Blue Latitude Health
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and Senior Consultant Craig Moore explore the benefits of using real-world evidence and the common pitfalls life science companies should avoid. Blue Latitude Health
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of this lost time for patients? Blue Latitude Health
Our creative approach at Fishawack Health is Affective Creativity. Creative crafted to make deep, motivating connections with our target audience. We tap into psychology and combine that with creative craft and expertise and to deliver powerful, engaging work on a conscious as well as a subconscious level. Blue Latitude Health