Please login to the form below

Client relationships in the ever-changing marketing landscape

Client Lead Ben Routley talks about what Blue Latitude Health do to set ourselves apart, and what our secret to building long-lasting client relationships is.
To get a deeper understanding of how Blue Latitude Health approaches client relationships in the ever-changing marketing landscape, we interviewed Ben Routley, Client Lead across our Agency of Record brands.

Here, he talks about what Blue Latitude Health do to set ourselves apart from the rest of the industry, and what our secret to building long-lasting relationships is. 

Digital and multichannel marketing has clearly changed the way that marketing brand teams work. Can you tell us a bit more about how this has affected the way Blue Latitude Health works with clients?

The emergence of new channels has created exciting opportunities to engage with different customer types in a way that meets their information needs while respecting their communication preferences. It enables us to work with clients to develop a strategy that addresses the needs of many types of customer across the channels relevant to them, at their actual point of need.

This multichannel approach improves the effectiveness and reach of sales teams’ interactions, complementing their activities. We understand that for many businesses, there is a concern that sales teams will be replaced by the adoption of a multichannel approach, but this isn't the case. Much of our work on multichannel strategy is using insight to rationalise decisions for targeting communications and supporting sales teams to optimise alternative channels that then improve the quality and quantity of the interactions. 

It is only through a real understanding of individual customers’ needs that communication will be meaningful and delivered through relevant channels at the right time.



Read the full interview from Blue Latitude Health

13th April 2016

Share

Tags

Company Details

Blue Latitude Health

+44 203 328 1840

Contact Website

Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom

Latest content on this profile

Digital Nation: How Australia became a digital health pioneer
Australia has adopted digital strategies to transform its healthcare system. We sat down with Rachel de Sain, who shares where, and how she contributed to improving digital health products and services in Australia to advance their nation to becoming one of the world's leaders in digital health.
Blue Latitude Health
Rethinking Electronic Medical Records
EMR systems are far from perfect. Clinician and PhD candidate Dr. Pao takes us through his perspective on the system and how he aims to lead the way by solving the challenges when adopting this technology in a clinical setting.
Blue Latitude Health
Blue Latitude Health moves to new offices in New York
Blue Latitude Health has moved offices to a new location in New York following a year of substantial growth.
Blue Latitude Health
Designing a global digital patient services platform
Within our customer experience capability at Blue Latitude Health, our UX researchers and designers are tasked with understanding customer and client needs. Recently, a client required a centralised system to drive the development and deployment of data-driven patient services. Here, we explain the process of developing this platform.
Blue Latitude Health
Digital therapeutics and their impact on society
Head of Customer Experience Elisa del Galdo explores how healthcare technology can help chronic disease patients and asks what makes a good digital therapeutic?
Blue Latitude Health
Life with multiple myeloma - why I'm a lucky man living the dream
Multiple myeloma patient Bob Munro explains what it's like to live with the rare blood cancer and how his diagnosis led him on the journey of a lifetime – cycling from London to the Arc de Triomphe.
Blue Latitude Health