How to prepare and execute a multichannel campaign
You may be familiar with digital marketing, however Multichannel Marketing is quite different.
In this guidebook we talk you through how to step it up a gear and execute a solid multichannel plan. In this practical guide we take you through the four key stages you should focus on in order to prepare and execute a multichannel brand campaign:
Uncover insights by developing an understanding of genuine needs, contexts, behaviours and preferences.
Develop an insight-based multichannel plan that integrates both channels and functions, meeting both business objectives and customer needs.
Understand how to create and execute engaging content that meets customer needs at the right time through the right channel.
Learn that true optimisation follows a simple process, and that this needs to be done on a regular basis.
Lori Lush, Head of Fishawack Medical, reveals why she’s driven to tell impactful scientific stories, the benefits of cross-functional collaboration, and the trends she predicts for the next five years. Blue Latitude Health
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the life sciences industry can do to rebuild trust. Blue Latitude Health
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and Senior Consultant Craig Moore explore the benefits of using real-world evidence and the common pitfalls life science companies should avoid. Blue Latitude Health
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of this lost time for patients? Blue Latitude Health
Our creative approach at Fishawack Health is Affective Creativity. Creative crafted to make deep, motivating connections with our target audience. We tap into psychology and combine that with creative craft and expertise and to deliver powerful, engaging work on a conscious as well as a subconscious level. Blue Latitude Health