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How to prepare and execute a multichannel campaign
You may be familiar with digital marketing, however Multichannel Marketing is quite different.
In this guidebook we talk you through how to step it up a gear and execute a solid multichannel plan. In this practical guide we take you through the four key stages you should focus on in order to prepare and execute a multichannel brand campaign:
- Uncover insights by developing an understanding of genuine needs, contexts, behaviours and preferences.
- Develop an insight-based multichannel plan that integrates both channels and functions, meeting both business objectives and customer needs.
- Understand how to create and execute engaging content that meets customer needs at the right time through the right channel.
- Learn that true optimisation follows a simple process, and that this needs to be done on a regular basis.
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How to prepare and execute a multichannel campaign
PDF File: 777.6 KB
6th October 2014
Downloads
How to prepare and execute a multichannel campaign
PDF File: 777.6 KB
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Company Details
Blue Latitude Health
+44 203 328 1840
Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom
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