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- PMLiVE

Report: Achieving launch excellence in the challenging healthcare markets of today

December 10, 2018 | Brand, Brand Teams, Campaign management, Capability building, Customer Engagement, Innovation, Launch Excellence, Market intelligence, Marketing, Multichannel, Strategy, White Paper, biotech, launch, patient, portfolio planning, report, stakeholder alignment 

Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging markets.

- PMLiVE

Healthcare markets are becoming more competitive and complex. The sheer number of products coming off patent in the next five years, coupled with the growing healthcare spend and the number of players entering the healthcare space, mean it’s clear pharma launches are becoming more challenging.

Adding to the pressure is the evolving networks of stakeholders who each have a differing needs and pain points and often communicate using novel digital channels.

However, while the market can seem overwhelming, these challenges provide pharma organisations with an opportunity to meet the unmet needs of customers through clearer and more targeted marketing, and more streamlined launches.

This in-depth report was created in collaboration with Pharma Intelligence and is based on our significant experience in this area. It features interviews with senior leaders and primary market research, as well as giving key recommendations for achieving launch success in challenging markets.

Download the white paper to learn:

  • The characteristics of launch excellence evidenced by successful launches from the last two years
  • How to transform the operating model to ensure market responsiveness
  • How you can re-focus your brand planning to maximise success.

- PMLiVE

Download the in-depth report

This content was provided by Blue Latitude Health