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The invisible customer
Find out why internal stakeholders are key to Pharma marketing success.
When it comes to implementing multichannel marketing successfully, understanding your colleagues’ needs is as important as understanding those of your customers.
In Blue Latitude's latest recorded webinar, Michelle Killick (Pfizer) and Will Myddelton (Blue Latitude) explain how you can better manage and engage your internal multichannel customers. Download the webinar here.
Company Details
Blue Latitude Health
+44 203 328 1840
Address:
Blue Latitude Health (UK)
140 Aldersgate Street
London
EC1A 4HY
United Kingdom
Latest content on this profile
- The ALS patient journey
- Nick Goldup is the Director of Care Improvement at the Motor Neuron Disease Association (MNDA). Here, he offers his insights into the journey for patients with ALS and explores the power of a strong patient community, while explaining how the charity is working with healthcare professionals to support patients, both physically and mentally.
Blue Latitude Health
- Digital Nation: How Australia became a digital health pioneer
- Australia has adopted digital strategies to transform its healthcare system. We sat down with Rachel de Sain, who shares where, and how she contributed to improving digital health products and services in Australia to advance their nation to becoming one of the world's leaders in digital health.
Blue Latitude Health
- Rethinking Electronic Medical Records
- EMR systems are far from perfect. Clinician and PhD candidate Dr. Pao takes us through his perspective on the system and how he aims to lead the way by solving the challenges when adopting this technology in a clinical setting.
Blue Latitude Health
- Blue Latitude Health moves to new offices in New York
- Blue Latitude Health has moved offices to a new location in New York following a year of substantial growth.
Blue Latitude Health
- Designing a global digital patient services platform
- Within our customer experience capability at Blue Latitude Health, our UX researchers and designers are tasked with understanding customer and client needs. Recently, a client required a centralised system to drive the development and deployment of data-driven patient services. Here, we explain the process of developing this platform.
Blue Latitude Health
- Digital therapeutics and their impact on society
- Head of Customer Experience Elisa del Galdo explores how healthcare technology can help chronic disease patients and asks what makes a good digital therapeutic?
Blue Latitude Health
