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Is pharma’s marketing model broken?

by Jenny Cowderoy, MD Communications, M3 (EU)

In a recent Digital Handbook article, I said that digital is not a marketing channel: It is a whole new version of the real world, and you can choose to replicate your existing business model and processes – or harness its vast potential to transform and improve your business. In particular, I’m interested in the opportunities it presents to transform how you engage with and build relationships with customers.

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9th January 2015