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An agency called Owen
Digitally Fitter, Stronger & Faster.
We’re a Healthcare Communications Agency specialising in Multi-channel Marketing.
And that’s where we start deviating from the ‘agency’ norm.
We’re not different in a sad, skulking-in-the-corner kind of way. But we’re not loud show-offs either. Imagine fusing the DNA of the class geek with the cool kid. That’s us.
In fact, if you took a close look at our DNA, you’d see little molecules of multi-sector experience and digital know-how. And smiling up the electron microscope at you, you’d also see some of the strongest strategic thinkers you’re likely to meet this side of a grandmasters’ chess tournament.
It’s a cocktail that makes us a bit different. But different is good. That’s why we get calls saying ‘Hey Owen, do something different for us’.
Lemons + us = lemonade
A lot of agencies have forgotten they’re hired to solve problems. We haven’t.
We’ve worked with enough life science companies to know the industry is facing one or two challenges. You know, stuff like payers demanding lower prices and improved outcomes, empowered patients expecting better care, access to HCPs decreasing and the rise in generics. You need someone to help you with those problems.
And as an external agency, we’re in a position to ask the (sometimes difficult) probing questions, so you don’t have to. Then we can work out what’s needed and find the right answer for you.
So when life gives you lemons, call us.
‘So you’re a healthcare specialist generalist then?’
The industry hasn’t come up with a decent business description for our agency proposition yet (that’s the price of being different). But yes, ‘healthcare specialist generalist’ is about the size of it.
In short, we specialise in life sciences. Then that specialism is augmented by our senior team having three decades of business to consumer and business to business experience.
They’ve worked with some of the world’s biggest corporate cheeses, in a range of industry sectors, such as BBC, BP, IBM, Lush Cosmetics, Nintendo and SABMiller. So we know your world, and we’re able to draw on lessons we’ve learned from other sectors to lend a fresh perspective.
We’re digital veterans.
We’re not wobbling around on walking sticks yet, (though there are a couple of ‘sporting injuries’). But our team has got long-in-the-tooth industry experience.
For example, they could tell you stories about some of the first websites ever launched. Or the time the UK government asked for advice on social media.
Then there was the contribution they made to Google’s digital training programme. And the gold Cyber Lion for viral marketing. Or the European social listening project for a FTSE100 before Facebook was even a glint in Zuckerberg’s eye.
We could go on…
So that’s why people hire us. In a nutshell.
Of course there’s more to say. But that’s the gist of it.
You’ll be pleased to hear the consensus is we’re even more interesting in real, living and breathing, three dimensional life. So we hope you’ll get in touch.
In the meantime grab a coffee and read about our latest musings - www.weareowenhealth.com/blog
Areas of Expertise
A lot of companies in the pharma and medtech sectors stick to plain old vanilla for their sales and marketing strategies.
We’ve cooked up something different. And without giving too much away (it is a secret recipe, after all), it involves:
- stakeholder-centricity
- branding and value propositions
- account-based marketing
- multi-channel marketing
- digital, social and content.
Smart and talented specialists tend to roam free, sitting in coffee houses, parks and designer home offices with their state-of-the-art laptops. (Go on, hate them for a second and get it out of your system.)
Now think of them as your allies – we have access to the best of the best, so we complement our own in-house core team by calling on our network of niche brains for hire when you need their specialist skills in, say...
- strategy and planning
- research and insights
- data and analytics
- brand, design and packaging
- advertising and direct marketing campaigns
- print and production
- events and exhibitions
- email and marketing automation
- websites, apps and e-detailing
- SEO, social and content
- paid social and paid search.
Basically, we can offer you more brain for your buck.
Press Releases
- The Pharma UK Twitter Ranking 2018 [RESEARCH]
The second edition in our Pharma Social Media Series, the UK Twitter Ranking.
- The Periodic Table of Pharma Multi-channel Marketing
- Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of all the key elements needed for multi-channel marketing activity.
- New agency launched
- Pharma companies don’t need another vanilla agency
White Papers and Resources
- The Pharma UK Twitter Ranking 2018 [RESEARCH]
The second edition in our Pharma Social Media Series, the UK Twitter Ranking.
- What pharma marketers can learn from growth hacking?
Growth hackers instinctively blend technical skills with creative thinking
- The Periodic Table of Healthcare Communications 2018
The definitive framework for building healthcare communication strategies and plans. Covering Brand Planning, Customer Experience and Multi-channel Marketing.
- Battle of the Voice Assistants and Voice Search
At-a-glance crib sheet on how the battle of the voice assistants is shaping up between Amazon, Google, Apple, Microsoft and Samsung.
- Discover who are the most engaging Pharma companies on Twitter
With engagement such a key performance metric we first created a weighted formula, incorporating likes, retweets and replies, which produced an engagement score for each account.
- Pharma Social Media Ranking - Global Twitter Edition 2018
This 2018 pharma social media ranking from healthcare agency Owen Health provides a snapshot of the performance of 22 of the largest pharma companies on Twitter.
- Multi-channel Marketing Brand Planning Methodology
Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing.
- Is your content good enough to power your multi-channel marketing?
Content shock is the time when increasing volumes of content intersect our limited human capacity to consume it.
- The Periodic Table of Pharma Multi-channel Marketing
Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of all the key elements needed for multi-channel marketing activity.
- How to create a multi-channel marketing strategy and plan
You know what it is and why you need one, now find out how to create a successful pharma multi-channel marketing strategy and plan
- Pharma need to keep their ‘pull & push’ separate from their ‘inbound & outbound’
Is your pharma brand using the marketing terms ‘pull & push’ correctly?
- The Pharma Multi-channel Marketing Maturity Model
Download our Pharma Multi-channel Marketing Maturity Model which provides a useful one-page ready-reckoner to see where you are on your multi-channel marketing journey.
- Pharma Brand Strategy 2.0
Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a product.
- The new pharma marketing playbook
Do you know about the 5 key areas that must be in your pharma marketing playbook?
- Pharma needs to evolve from customer-centricity to stakeholder-centricity
Customer-centricity and patient-centricity is no longer enough for pharma sales and marketing strategies as digital promises better customer experiences for all pharma stakeholders.
Latest Tweets
Company Details
An agency called Owen
Address:
Longcroft Barn, Priors Leaze Lane,
Nutbourne
West Sussex
PO18 8RH
UK
Latest content on this profile
- The Pharma UK Twitter Ranking 2018 [RESEARCH]
- The second edition in our Pharma Social Media Series, the UK Twitter Ranking.
An agency called Owen
- The Pharma UK Twitter Ranking 2018 [RESEARCH]
- The second edition in our Pharma Social Media Series, the UK Twitter Ranking.
An agency called Owen
- What pharma marketers can learn from growth hacking?
- Growth hackers instinctively blend technical skills with creative thinking
An agency called Owen
- The Periodic Table of Healthcare Communications 2018
- The definitive framework for building healthcare communication strategies and plans. Covering Brand Planning, Customer Experience and Multi-channel Marketing.
An agency called Owen
- Battle of the Voice Assistants and Voice Search
- At-a-glance crib sheet on how the battle of the voice assistants is shaping up between Amazon, Google, Apple, Microsoft and Samsung.
An agency called Owen
- Discover who are the most engaging Pharma companies on Twitter
- With engagement such a key performance metric we first created a weighted formula, incorporating likes, retweets and replies, which produced an engagement score for each account.
An agency called Owen
