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- PMLiVE

Multi-channel Marketing Brand Planning Methodology

October 2, 2017 | Brand Planning, Brand Strategy, Customer Experience, Multi-channel Marketing, Owen Health 

Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing.


With the summer over, many pharma brand managers will have turned their attention to brand planning for next year. And this year will bring more pressure than last to successfully integrate multi-channel marketing in their brand plans.

As a healthcare marketing agency with decades of experience across multi-channel marketing and brand planning we’re here to help pharma brand managers with our Multi-channel Marketing Brand Planning Methodology.

Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing.

The first two phases, Discover and Define, will take you from the ‘objective’ to ‘brand strategy’ and cover the most familiar activities. The divergent thinking phase of Discover will provide everything needed to make the strategic decisions in the convergent phase of Define.

The next two phases, Design and Develop, enable the brand strategy to be translated into a multi-channel marketing plan. The Design phase is divergent thinking, where customer journey mapping is used to gain a clear understanding of what a great customer experience looks like for the brand’s positioning.

And this enables the final convergent phase of Develop to take place, where the plans, such as healthcare communications, are produced that will ultimately deliver on that competitor-beating customer experience.

- PMLiVEDownload a PDF version here – http://bit.ly/2fKtsMz

We’re Owen Health, a Healthcare Communications Agency that specialises in Multi-channel Marketing to make you Digitally Fitter, Stronger & Faster.

Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for pharma on our blog: www.weareowenhealth.com/blog/

And find out why we’re not like the others on our website www.weareowenhealth.com

This content was provided by An agency called Owen

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