Activating and capturing new audiences

By understanding your audience we can produce right-time, right place health content that delivers value to them and results for you.

BabyCentre UK and BabyCenter International

Supporting parents through every stage of pregnancy and child development with high-impact content.

• Delivering gold-standard, trusted advice and support on the UK’s #1 website for parents
• Managing multi-platform content delivered via website, app, emails, social and community
• Developing content for brands who want to reach BabyCentre’s audience of new and expectant parents

Find out more on how we created the UK’s number one parenting site

How we expanded BabyCenter International’s global reach to 17 countries

How we built a vibrant social community for 1.5m parents

WaterAid

Creating life-saving coronavirus content.

• Partnered with WaterAid to support behaviour change and reduce Covid-19 transmission in world’s poorest communities
• Produced shareable, evidence-based text and visual content to resonate with and motivate hard-to-reach audiences
• WaterAid’s mass public hygiene behaviour change campaign reached more than 99 million people

Discover how we inspired behaviour change

MomConnect

Using interactive mobile messaging to improve health outcomes for mothers and babies in South Africa.

• Created a programme to reduce mother-to-child transmission of HIV
• Partnered with Johnson & Johnson and the National Department of Health in South Africa
• Delivered targeted information for expectant and new mums via mobile technology

Learn more about how we helped fight HIV

Parent Pod Podcast

Establishing a new touchpoint between our client BabyCenter and its audience, while tapping into the growing popularity of podcasts

• Created engaging podcast series with expert advice from the UK's most trusted parenting website
• Captured a growing podcast audience and gained 100k downloads in year one
• Provided a valuable revenue stream for the client through sponsorship opportunities

Find out more about how we reached 100k downloads

MMitra

Improving maternal and child health in India with life-saving health information.

• Thrive created a programme of audio messages for pregnant women and new mothers
• Behavioural science underpinned the content to ensure its effectiveness
• mMitra has reached 2.4m women, had a significant impact on the health of women and children, and won multiple awards

Find out how we overcame barriers to deliver life-saving health information

The Good Spa Guide

Celebrating UK spas and spa excellence.

• Thrive created trailblazing, independent guide to UK's best spas and treatments
• Launched globally recognised spa awards and influential trend reports for the spa industry
• Highly engaged audience: 160k+ monthly website page views and 130k social impressions

Discover how we inspire spa fans and industry experts

Mobile Alliance For Maternal Action (MAMA)

Inspiring better health by text for millions of women in low-resource settings.

• Created core set of SMS messages for pregnant women and new mothers to support, engage and educate
• Published research showed the messages results in significant changes in key health behaviours
• Messages now used by more than 160 organisations in over 50 countries and translated into 24 languages

Learn more about how we powered change through a mobile phone

Unihealth

Providing universities with an effective support programme for their students.

• The first student health and wellbeing content service for use by UK universities
• Programme uses proven behavioural change science to encourage positive health behaviours
• 84% of users said Unihealth helped them take care of their physical, emotional or mental wellbeing

Find out more on how we found a scalable solution to the student mental health crisis

Facebook Free Basics

Providing culturally relevant online parenting advice in low-technology settings.

• Created digital content for parents with low literacy levels and limited access to technology
• Managed content translation, localisation and expert review in 40 countries and 27 languages
• Produced the first crisis-response advice on Zika virus for Facebook’s Free Basics platform

Learn more on how we reached 100m people with essential health information

MSI

Talking to girls and women in a friendly, relatable and engaging way to break the taboo on potentially embarrassing health issues.

• Crafted 12 blog posts on issues like vaginal discharge, STIs, vaginal itching and body changes after pregnancy
• Designed 36 complementary image and text assets for main social media platforms
• All assets were written in English and French.

Tommy's

Overhauling course module emails for parents-to-be with simple, informative content and new design, increasing click through and open rates.

• Created a user journey that was engaging and inclusive to help improve pregnancy outcomes
• Carried out deep data dive to improve user experience
• Made content supportive and motivating, especially for difficult subjects like mental health issues.

Women turn to brands for health advice after feeling sidelined by professionals

Women want brands to provide more health information, representing huge opportunities for brands to advocate for their consumers.

Why project managers are key to creating quality content

It's not just the obvious people like writers, editors and marketers who are essential to great content, you need an experienced project manager too.

5 steps to health content accreditation success

Accreditation for health content is a major way to set yourselves apart from your competitors, win exposure and new clients - find out what we wish we'd known when we were applying!

Bridging the gender health gap: 9 key takeaways from Thrive’s webinar on tech and women's health

Unequal health outcomes have been a reality for women throughout the world for far too long. But change is finally happening.

Women’s 2021 health wins worth celebrating

Women’s health came under fresh scrutiny in 2021 as moves were made to close the gender health gap in the UK. But what were the key wins that have helped women? As specialists in women’s health and improving lives through empowering and accurate content, Thrive agency reflected on a year of progress.

How femtech is changing the future of women's health

The femtech industry has the potential to be the next stage of evolution in the open access movement. Taking on the role of a public library, which allows a wider section of society to access information, the mobile phone has become the place to access vital health information.

Changing the narrative: women reveal what they want from health communication and health brands

In this white paper, we interview more than 1,000 women to gain deep insights into healthcare, what they really think about the gender health gap and how health brands and the right communication can help bridge it.

"We are really grateful for Thrive's fast turnaround, solid knowledge and flexibility in creating content to support WaterAid’s response to the Covid-19 pandemic."

Dr Om Prasad Gautami, WaterAid