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Article: The rise of the healthcare influencer
In our latest article for Pharmaphorum Deep Dive, we explore the opportunities and benefits for healthcare companies in the online influencer space.
HCPs use a wide variety of digital channels to connect with the medical community. According to WHPRMS, almost 60% of doctors use social media for professional use to explore medical information. As a result, it is possible to identify a cohort of qualified and practising physicians who have the ability to communicate to and influence an extensive online HCP and patient community with many thousands and even millions of followers across different platforms. Research Partnership refers to these HCP social media influencers as Key Online Influencers (KOIs).
Read the full article here: https://bit.ly/3VEvJaJ
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