Please login to the form below

Article: The rise of the healthcare influencer

In our latest article for Pharmaphorum Deep Dive, we explore the opportunities and benefits for healthcare companies in the online influencer space.

HCPs use a wide variety of digital channels to connect with the medical community. According to WHPRMS, almost 60% of doctors use social media for professional use to explore medical information. As a result, it is possible to identify a cohort of qualified and practising physicians who have the ability to communicate to and influence an extensive online HCP and patient community with many thousands and even millions of followers across different platforms. Research Partnership refers to these HCP social media influencers as Key Online Influencers (KOIs).

Read the full article here: https://bit.ly/3VEvJaJ

7th December 2022

Share

Tags

Company Details

Research Partnership

+44 (0)20 8069 5000

Contact Website

Address:
Chester House
Fulham Green
81-83 Fulham High Street
London
SW6 3JW
United Kingdom

Latest content on this profile

Video: Strategic engagement case study
Supporting the launch of a global vaccine with a programme of market research and strategic insights
Research Partnership
Webinar: The virtual patient: How to use AI-powered conjoint to understand complex treatment decisions
Register to find out how a combination of virtual patients and artificial intelligence can help you to better understand physicians’ decision making processes.
Research Partnership
Research Partnership appoints new CEO
Research Partnership has appointed Gareth Phillips to take over as CEO
Research Partnership
Infographic: Therapy Watch Hyperlipidaemia
Our latest infographic offers an introduction to the real-world insights collected by our Hyperlipidaemia study.
Research Partnership
Article: The rise of the healthcare influencer
In our latest article for Pharmaphorum Deep Dive, we explore the opportunities and benefits for healthcare companies in the online influencer space.
Research Partnership
How to elevate your communications testing with AI powered insights and analytics
Learn about a new behavioural science-led framework incorporating AI technologies that ensures you get a true reflection of how your communications materials are consumed and processed by customers
Research Partnership