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Blog: Viewing facility research, re-imagined
As technology has evolved, so too has the world of qualitative research
Where once we were limited to in-person IDIs and focus groups, we can now choose from a range of new methodologies. Nonetheless, in-person research using a dedicated market research facility location remains very popular. In our latest blog post, US Research Executive Ben Speizer explores the benefits of viewing facility research and explores how the benefits of facility research can be successfully replicated in a more cost-effective manner.
http://www.researchpartnership.com/news/2016/05/blog-viewing-facility-research,-re-imagined/
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